Episode 225: Understanding Reels, Shorts and Tiktoks

Hire and Empower with Molly McGrath

English - October 03, 2023 10:00 - 27 minutes - 205 MB Video - ★★★★★ - 8 ratings
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Previous Episode: Episode 224: Two Steps to Help Your Attorney and Make Your Life Easier

Next Episode: Episode 226: Unconscious Habits: How to Stop Getting in Your Own Way

In this episode, Molly McGrath interviews Stephen Andrews, Founder - CEO of Spotted Dog Digital, about the importance of video content and how to leverage platforms by using Reels and YouTube shorts. Stephen emphasizes the need to get started and not worry about creating perfect videos from the beginning. Stephen also discusses the significance of branding and the role of entertaining and educational content in capturing the audience's attention.

Key Takeaways

Start creating video content even if it's not perfect because the market is not saturated yet. Post videos three times a day across different platforms to increase visibility. Use relevant tags and hashtags to optimize video content for searchability. Measure the success of video marketing efforts by tracking website traffic, conversions, and leads. Stories is just YouTube's answer to TikTok. If you're not entertaining, find someone in your organization who is.

Quote for the Show: "You need to hashtag and tag things that are what people are looking for." - Stephen Andrews

Links

Website: https://www.SpottedDogDigital.com

Facebook: https://www.facebook.com/SpottedDogMedia

LinkedIn: https://www.linkedin.com/in/stephen-andrews1/

Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/

Get Fix My Boss Book: https://amzn.to/3PCeEhk

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