Why Giving Fuels Growth & Engagement with Charles Antis, Eric Morley, Wendy Ellis & Wing Lam

Consider the possibility that giving may be the answer that propels your business through challenging times. 

There is nothing more alluring to talented people than a leader who finds cause to support. Especially when most businesses are hanging by a thread.

Today we are talking to four business leaders who are giving back to the community and experiencing tremendous engagement from those they serve.

Our guests today: 

Charles Antis, Founder & CEO of Antis Roofing & Waterproofing

Eric Morley, Co-Founder & COO  of Blue C. Creative Marketing Agency

Wendy Ellis, Strategic & Creative Partnerships at Meruelo Media - KLOS FM

Wing Lam, Owner of Wahoo’s Fish Tacos & Co-Founder of CA Love Drop

These Four business moguls came together in April of 2020, to start up a charity called California Love Drop. The California Love Drop delivers meals and treats to our well-deserving Front Line Heroes and community neighbors in need. In October 2020, California Love Drop celebrates their 100th Drop! 

Today we discuss:

The importance of finding a cause & giving now
How to build giving into your culture to spur abundance

Now more than ever people need help. It is easy to forget this when so many of us are focused on keeping our businesses afloat. 

With this uncertain business environment, your strongest talent is most likely “keeping their options open” so shouldn’t we be doing everything we can to keep them engaged and productive?

Challenge today?

Thinking about giving when we are treading water 
Finding people that align 
Charity is the best way to find great people
Giving philosophy
Nothing going on so no excuse to not give

Why is this important to the company?

Not afraid to try things and fail
Time to do good
Shine a light on good
It becomes not about price but it is now about Value!
Elevate yourself above your competition

Rick’s Nuggets

Cause attracts winners (people who will thrive in your company)
People desire more than a transactional relationship

How do we build cause into your company?

Find a cause
Alignment with your company that you hold a strong passion
Doing something for your people that allows them to be proud of giving back

Join it, promote it within your company
Allow your people to own the success

Become involved
Participate consistently
Make your story compelling
Celebrate & Openly talk about your cause

Rick’s Nuggets

Start with what is important to you and your team
Hire for cause / culture alignment (passion to the cause)
Build in a knockout question in your interview process related to uncovering evidence as to the real passion for the cause

Key Takeaways:

Just say yes to helping people
Continually show up
Indirectly network to spur opportunity

Cause Links:

California Love Drop

Hire Power + Working Wardrobes T-Shirt Fundraising

Today's episode made possible by Criteria Corp

#hirepowerradio #giveback #calovedrop #rebuildcareers #workingwardrobes #mixonesound