Purpose & Company Values Win Elite Talent, Not Paychecks! with Greg Besner

High performance teams don't just happen by chance. They are artfully built with an impenetrable culture at its heart. 

The people who join are in alignment with the values and purpose of the organization. The result is unrivaled performance above and beyond your expectations.

Our guest today: Greg Besner, Founder and Vice Chairman of CultureIQ

A global company that helps organizations create high-performance cultures. He and his firm have assisted more than one thousand organizations and millions of employees strengthen their company culture. 

Greg was an early investor in Zappos which inspired his commitment to organizational culture. In 2018, he was ranked in USA Today as the 8th best CEO in the United States among a pool of 50,000 companies. He was also named the EY Entrepreneur Of The Year®. 

Today we discuss:

Why, if you are serious about your business, you need to prioritize your company values as the heart of your hiring decisions
How to deploy a process to enable your company to hire people who continually raise the bar for performance

I find that often the phrase “not a good cultural fit” is an easy cop out line for a company to pass on people. When asked “HOW” the conversation quickly disintegrates. 

How can someone not really make that conclusion when they lack clarity on what their culture/purpose is? 

Challenge today?

Recruiting for purpose/ culture alignment
Zoom interview
Body language/ energy
Human interaction
Interact in the environment around them
Fumbling with this new interview process 

Onboarding
Energy of the office not really happening
Interpersonal mingling

 Because the human interaction is missing
Elevates chance of bias

People are uncomfortable in a video interview setting

Why is this important to the company?

Culture alignment
Diversity of experience, perspective
Recruiting process is opposite of what it is today
Expensive to recruit & train
Turnover is expensive
Employees who are not aligned with the purpose are expensive

Rick’s Nuggets

Bias is a two way street 

How do we build into your company?

 First interaction is a 2 sided conversation- human interaction
Experience of working in the organization
Company go first
Let the person give their elevator pitch
What would allow them to be successful at the company

 Having a framework
Notes should be taken, structured, & details on their values

Mutual agreement on moving forward
Letting the person know the next steps
Transparency  
Closure 

Interviews
Teammate or HR first

Try not to replicate the interview!
Multi-step process
Split up to cover different roles
values from skills
No need to cover the same questions

hire bar raisers 

Rick’s Nuggets

First interaction: Discovery call
Understand Pain, Desire, Impact
Listen to understand first
Buy in through connecting the dots
Presenting back what fits, & what does not

Key Takeaways:

Bar Raisers-
Structured Interview Process
Transparency in Hiring Process

Links

Email: [email protected]

LinkedIn:https://www.linkedin.com/in/gregbesner/

Websites: 

http://theculturequotient.com/

http://cultureiq.com/

http://getsunflow.com/

Facebook: https://www.facebook.com/CultureIQ/

Twitter: https://twitter.com/cultureiq

YouTube: https://www.youtube.com/channel/UCSECYe1wg_KxMi_yNi7KQbA?view_as=subscriber

Instagram:https://www.instagram.com/cultureiq/

 

This show is proudly sponsored by Criteria Crop: https://www.criteriacorp.com/