Dr Deena Brown: The Hiring Power of Relationship Capital! Or You’ve Been Cat-fished

Offers do not get turned down because of the MONEY… They are turned down because you failed to Understand who the person is and then demonstrate a mutual alignment of career & personal goals to your organization.

The Truth is People turn you down because of the lack of care!

 Today’s Quote:

"Truth is, I'll never know all there is to know about you just as you will never know all there is to know about me. Humans are by nature too complicated to be understood fully. So, we can choose either to approach our fellow human beings with suspicion or to approach them with an open mind, a dash of optimism and a great deal of candor." - Tom Hanks

Guest Bio: 

Dr. Deena C. Brown is the founder and CEO of DC Brown International, a leadership and growth company created to pioneer innovative strategies that transform organizations into culturally diverse ecosystems.

Dr. Brown’s trademark C3 Blueprint for Success provides a strategic roadmap for organizational leaders to communicate and connect across a multi-generational workforce. Dr. Brown’s body of work includes identifying and remediating leadership gaps that are barriers to innovation and growth.

After identifying a significant deficit of women in key leadership roles, Dr. Brown founded The Leadhershift Movement. The Leadhershift Movement is designed to help women shift the way they think about themselves as women and how they develop and respond as leaders. The Leadhershift Movement provides a safe-space for professional women to get clear about their Why, confident about the What, and consistent about the How.

Show Highlights:

Our approach
How we humanize the process to gain greater engagement
Process to Engage

Approach to talent

What is the problem?

Ignoring the root of hiring. The human factor, the relationship capital
Mindset
Ignore the obvious
Organizational view- transaction
We need to fill the hole
Disconnect on the level of importance for the person they are hiring.
Simple things are ignored…
Dealing with a new population of employees that are looking for more than just a paycheck

Why Offers are really Accepted or Turned Down

We lie
Arrogance & Ignorance

Rick’s Input

Our approach is Selfish

We have become conditioned to believe that the company is the PRIZE
Not the case in this market
Positioning is a one size fits all …. Centered around perks & benefits
Listen to understand, not to respond

Solutions

Being aware
transparent

 What have we done about this?

Training
Using the data to support the discussion
Awareness
Brought to the attention & proper training
Learning to remove ignorance
Identify the gaps (pain)
Education shift in mindset

The 3 C’s

Clarity in Vision, Mission, and Organizational Values that paint a clear picture for potential hires.
Consciousness about what today's workforce values such as authenticity and relatability which is more influential than a paycheck.
Consistency in regards to expectations and responsibilities of your workforce.

Rick’s Contribution

Engagement starts before the hire is made
Too much focus on the money & perks
What a person desires is far more powerful

 Key Takeaways:

Care about the Human relationship
Having clear values … are you who you say you are
Provide growth opportunities to augment or improve a person’s life