Brian Breth: Sourcing the Right Players Creates a Company of Legends

Sourcing! Knowing who to target is far more effective recruiting strategy than casting a wide net when it comes to hiring correctly for your company. Even without a recruiting team, business leaders must be sourcing to engage and hire the right talent.

Today’s Quote:

"Finding good players is easy. Getting them to play as a team is another story." - Casey Stengel

Show highlights:

What is sourcing and why is it so important
Sourcing strategies
How to execute on your strategy!

What is sourcing?

Sourcing Definition according to SHRM

“Sourcing is the proactive searching for qualified job candidates for current or planned open positions; it is not the reactive function of reviewing resumes and applications sent to the company in response to a job posting or pre-screening candidates.  

Sourcing is typically part of the recruiting function performed by the HR professional, but it may also be conducted by managers within the company. Sourcing can identify either candidate who are not actively looking for job opportunities (passive job seekers) or candidates who are actively searching for jobs (active job seekers).”

Identifying your players
Building your ShortList
Collecting data needed to engage them
Figuring out your Positioning
Where is time best spent?
Most important capital investment is your people. Good hires always provide ROI

 Sourcing Strategies

ATS (applicant tracking system) /Database …
Job boards are recruiting databases

Social Media
Job Postings
Misc. (recruiter networks, internal, alum networks) 
Referrals  - Should be the place you start

Where does Sourcing fit into the recruiting process?

Brian’s formula
Kick off meeting- Identifying needs
Sourcing -a place (ats, rolodex, spreadsheet)
First Contact

Rick’s Formula
Understanding your core values
Benching needs of the work to be done
Sourcing - building contact collateral 

How to Source (Small company sourcing/business leader sourcing)

*** Plan and develop the relationship before you need to hire the person.

Database/Referral Network first-

Best Methods for sourcing:

Under limited resources (self-recruiting)

Identify competitors - Your Talent competitors
Connect and network with everyone to become known and build brand awareness
Give before you take

Do your homework on the person, let them opt out then ask for referrals

Best tools for Sourcing

Referrals - internal/external   
Linkedin, Twitter, Facebook, Instagram
Sourcing Tools: Hiretual, Entello
Resume Data Bases - Internal ATS, Angellist
Archives

Portfolios - Carbonmade, Github
Creative sources
Meetups

Here’s How I source

Identification of Source companies
Target list
Define what to look for in potential people
Contact directly outside of social platforms and augment with social connections
Personal email, text messaging - Highest response rates

Engagement

Marketing/Messaging aligned with company values
Job Descriptions with clear performance metrics
Application process…. RESPOND!

Brian Breth is a talent acquisition leader and US Marine Corps veteran with proven of experience forging, adapting, and applying best practices to complex business challenges in recruiting.  He has a proven track record as an entrepreneurial leader whose ability to align teams, enact change, and build sustainable frameworks enables businesses to attract top talent and become more efficient, productive, and competitive.  Brian currently leads recruiting for the Publishing and Esports teams at Riot Games.

Not only is (Brian etc) speaking at the ERE Recruiting Conference in April in San Diego but yours truly is too! Join both of us there.