Best Building A Cultural Document Tips You Will Hear This Year! with Jeff Wald of WorkMarket

Not having a clearly defined corporate culture document is a recipe for failure. Why? The culture document is a business plan for how your people are expected to behave, interact and resolve conflict. It is your saving grace when things go sideways! You must provide a clear and accurate picture to everyone you interview about the good, the bad and the ugly of the organization and the expectations of behaviors that result in success in their role. 

Our guest today: Jeff Wald, CoFounder & President of WorkMarket

Jeff Wald is the Founder of Work Market, an enterprise software platform that enables companies to manage freelancers (recently acquired by ADP). He also founded several other technology companies, including Spinback, a social sharing platform (purchased by salesforce.com). 

Jeff is an active angel investor and startup advisor, as well as serving on numerous public and private Boards of Directors. He also formerly served as an officer in the Auxiliary Unit of the New York Police Department. Jeff is the author of The Birthday Rules and The End of Jobs: The Rise of On-Demand Workers and Agile Corporations. Jeff frequently speaks at conferences and in media on startups and labor issues. He is an expert at building cultures that thrive.

Today we are discussing:

Why it is critical to have a culture document
The three steps to building your own culture doc 

Why does a company need to have a culture document?

Not very clear about the culture of the company
First stages you hire the people that you know
First months/years are the most difficult
Very difficult to make sure you work well together
When you exhaust your talent pool/first level network
Then you branch out

Do people really understand the nature of being at a startup?

Terrible hire / fit amazing person, really a vanity hire
Understand how to be resource constrained
Amazing person, disastrous fit

Why is this important to the company

Resource allocation problem
Few dollars, time
End up giving a longer rope so the failure impact is that much greater
Cost the company Millions of dollars- spending power, budget

How do we do it?  

You should not hire quick at the executive level
They need time to succeed

Creating a culture Document

Start with your values
6-8 core values of the company
Different to everyone
Be clear with what it is you believe
Who you are (mission statement), where you are going (North Star) & why you are there (purpose)
Needs to be super clear to EVERYONE in the organization (repeat it again and again...when people start complaining about hearing it too often, you are halfway there!)

Behaviors & Policies
Behaviors to support the values
How we run our business
How you hold meetings, how you promote, how you do business with clients, how you communicate, how you make decisions, your social events, etc.,  all have to support your values, otherwise what's the point of having values?

People
What are the behaviors that everyone at the company should strive for?  Do we want people constantly learning and growing, or just doing their job well and going home?  Are they questioning things, or just rowing when told to row?  How do they disagree with a decision?
What do we expect from our managers?  Are the efficiency drivers or coaches?  Are they transparent?  How do they give feedback?

Key Takeaways:

A culture document brings clarity to you and your team
Repeat it again and again, because your team has to know it
Use the document as hiring and promotion guide

Guest Contacts:

LinkedIn 

Twitter

Book: The End of Jobs: The Rise of On-Demand Workers and Agile Corporations (Amazon)