Higher Ed Advisor: Ohio State University and student athletes navigate the name, image and likeness (NIL) landscape

Higher Ed Advisor: A Baker Tilly Podcast

English - March 21, 2022 11:00 - 29 minutes - 26.7 MB
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Previous Episode: Higher Ed Advisor: Fiscal resiliency #11 with Lenore Rodicio, Aspen Institute (student

Next Episode: Creating sustainability for student athletes in the name, image and likeness (NIL) era

As colleges and universities faced a new athletic landscape when the NCAA suspended the name, image and likeness (NIL) rules, Ohio State University was ready. In this episode of Higher Ed Advisor, Rick Van Brimmer, Assistant Vice President for Business Advancement and Director of Trademark and Affinity Management at Ohio State University, shares how his institution’s cross-representational group prepares student athletes to approach NIL opportunities thoughtfully and through proper education. Plus, listen as Rick and Baker Tilly’s collegiate athletics specialists, Dave Capitano and Adrienne Larmett, discuss best practices to help the higher education community navigate the NIL era.

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