High Intensity Business
465 episodes - English - Latest episode: 9 days ago - ★★★★★ - 87 ratingsHigh Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
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Episodes
459 - Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 1
April 17, 2024 12:30 - 38 minutes - 52.7 MBHow good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, and why you should be very careful about avoiding other things that can make good prospects lose interest. Pete is the author of the books The ...
458 - Discounts Done Right: Crafting Irresistible Deals in High Intensity Training with Luke Carlson
April 10, 2024 12:30 - 30 minutes - 41.6 MBIs offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid. We go deep into the reasons why you should (or shouldn't) offer discounts, how your tactics can affect the quality of clients you attract, a...
457 - Maximizing Fitness Profits with Ironclad Rates and Policies: Insights from Pete Cerqua
April 03, 2024 12:30 - 1 hour - 153 MBWhat one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fit...
456 - Pete Cerqua on Why HIT Trainers Make Twice as Much as Regular Trainers
March 27, 2024 13:30 - 1 hour - 144 MBWant to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. H...
455 - Lifetime in HIT: Combating Burnout, Perfecting New Client Routines, and Trainer Education with Robert Francis
March 20, 2024 13:30 - 1 hour - 104 MBWhat do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same? Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount of respect in the strength training world. In this episode, we talk about Robert's HIT jou...
454 - The HIT Dilemma: 15, 20, or 30 Minute Workouts - What's the Optimal Business Choice?
March 13, 2024 13:30 - 42 minutes - 58.5 MBWhat’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)? Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity...
453 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 2)
March 06, 2024 13:30 - 1 hour - 118 MBCan Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus? Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florid...
452 - Beating Burnout with Balance: The 3.3 Rule for Entrepreneurs with John Briggs
February 28, 2024 13:30 - 1 hour - 86.4 MBWhat’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out? John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and strength studio owners fall into — even the experienced ones! In this episode, John talks about why you should care about how your work...
451 - Budget Equipment Choices, Visionary Goals, Motorized Resistance Insights: Jeff Turner's Imagine Strength Q&A - Part 2
February 21, 2024 13:30 - 45 minutes - 63 MBIs it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget? Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future machines, the pros and cons of motorized assistance in HIT, and so much more! If you’re starting a new fitness business or you’re keen on ...
450 - Pete Cerqua's 7-Figure Secret: Genius Strategy or Overhyped Fiction?
February 14, 2024 13:30 - 1 hour - 144 MBCan HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money? Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. In this episode, Pete gives it to his skeptics straight and he tells you exactly what he can do for...
449 - Aurum's Rapid Expansion: Candid Insights on Strategic Decisions, Financial Performance, and Growth with CEO Julian Massler
February 07, 2024 13:30 - 1 hour - 88.6 MBHow can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into? Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now. We catch up on Aurum’s rapid expansion and go into detail about how to scale without losing focus, managing operations, making smart deci...
448 - Bill DeSimone's Fitness Philosophy Q&A: Mastering Biomechanics for Safe and Effective Exercise - Part 2
January 31, 2024 13:30 - 1 hour - 145 MBWhat makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients’ risk of long-term injury (even if things seem like they’re fine right now)? Bill DeSimone returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities. Bill is an ACE-certified health coach, Senior Fitness Specialist, and owner of Optimal Exercise in Cranbury, New Jersey, and has certifications in Functional...
447 - The EOS Edge: How Small Businesses Can Thrive with Chris Beer's Strategies
January 24, 2024 13:30 - 47 minutes - 65.4 MBAnyone can start a strength training business, but what do you need to do to make sure you’re not just barely surviving but successfully thriving? Joining us on this episode is Chris Beer, The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business boom. We dive into how you can make HIT business – no matter how big or small it is – streamlined, made more efficient, and primed for growth using the EOS framewo...
446 - Your Imagine Strength Questions Answered: An In-Depth Discussion with Jeff Turner - Part 1
January 17, 2024 13:30 - 41 minutes - 57.2 MBIf you’re a strength studio owner (or you’re looking to start one), why should you think about Imagine Strength versus other HIT machine brands? In this episode, I sit down with Imagine Strength’s Jeff Turner to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with IS (that you can’t with other brands), which countries Imagine Strength ships to (and how long shipping takes), and a lot more — so much, in fact...
445 - Back to Basics: Pete Cerqua's Strategies for Revitalizing Veteran HIT Businesses
January 10, 2024 13:30 - 34 minutes - 47.1 MBDo you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth? Legendary Trainer and Master HIT Business builder Pete Cerqua returns to talk about how you can double your revenue and reignite your fitness business success, even if you’ve been in the HIT game for years. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books ...
444 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 1)
January 03, 2024 14:21 - 52 minutes - 72.4 MBJust how powerful are eccentric-focused workouts and what do you need to know to really tap into the benefits for yourself and your clients? Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System. In t...
443 - Cracking the Code: How Pete Cerqua Doubled His Personal Training Sessions with This One Key Change
December 27, 2023 13:30 - 45 minutes - 61.9 MBWhat PROVEN keys are there to DOUBLING your fitness business revenue are there and why are so many trainers and strength studio owners failing to use these? Legendary Trainer Pete Cerqua talks about the mistakes that even he made and how he saw his training sessions and earnings double once he learned these lessons the hard way — the very lessons that he wants HIT business owners and strength trainers like you to learn but just all gain without the pain. In this episode, we tal...
442 - Building Simply Strong with Ed Collins: Empowering Seniors through Fitness
December 20, 2023 13:30 - 1 hour - 103 MBWhat’s it like to build a thriving strength studio that makes a meaningful difference in your older clients’ lives and a powerful impact on your family? Simply Strong founder Ed Collins joins us to talk about his journey in designing a business geared toward helping the older population get stronger, live better and happier lives, and how you can tap into and serve this market in a way that enriches not only your fitness business but also in the lives of the clients you serve. ...
441 - Bill DeSimone's Fitness Philosophy Q&A: Integrating Strength and Steady State for Superior Health - Part 1
December 13, 2023 13:30 - 1 hour - 103 MBHow can you optimally tailor your HIT protocol if you or your clients want to do more than just resistance training as part of their active lifestyle? Bill DeSimone returns for a Q&A and we talk about how you can tweak your HIT protocol for maximum results for different goals, how it can complement (instead of complicate) other physical activities and sports, and some potentially controversial things that Bill has to say! Bill challenges prevailing exercise myths within HIT an...
440 - HIT Where It Fits: Transforming Any Space into a HIT Studio with Pete Cerqua
December 06, 2023 13:30 - 55 minutes - 76.4 MBIf you had the knowledge of a legendary HIT Trainer and the experience of a massively successful businessman, how would you start your own Strength Studio? Pete Cerqua returns to talk about everything you need to know to start your own Fitness Studio business from scratch and give it all the advantages to make you successful FAST. In this episode, we talk about choosing from a variety of locations, how to keep your operating costs low, negotiating good terms, strategies and ta...
439 - Tailoring Training Intensity: A Deep Dive with Logan Herlihy
November 29, 2023 13:30 - 51 minutes - 70.9 MBWhat’s the best way to optimize intensity for your strength training clients and convert more of your free workouts into paying ones? This episode’s guest is Logan Herlihy, a senior exercise physiologist and general manager at Discover Strength, and the author of How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off. Logan has overseen over 20,000 workout sessions, hosted the Discover Strength podcast, and studied and seen what works best for most ...
438 - The HIT Business Reboot: Personal Branding Essentials with Pete Cerqua
November 22, 2023 13:33 - 1 hour - 87 MBWhat are some of the biggest mistakes that are holding you back from really growing your fitness business? Legendary trainer Pete Cerqua returns to talk about the most important keys that every personal trainer and HIT Business owner MUST get right to get more clients and grow their business faster — or else continue to struggle and be stuck in mediocrity. If you're seriously looking to grow your strength training business, this episode is a must-listen! *** 📈 Get 1-on-1...
437 - Revive Your Fitness Website with Connie Holen's 7-Step Audit Checklist
November 15, 2023 13:30 - 50 minutes - 69.6 MBSo you have a website for your strength studio, but do you really know how well (or how poorly) it’s working to drive potential clients to your fitness business? In this episode, web design expert and fitness website specialist Connie Holden joins us to talk about what you can do now to check your website for issues and make sure it’s not costing you business! Pixality Design is Connie’s web design agency that specializes in helping fitness businesses and wellness studios grow on...
436 - Training and Transformation with Borge Fagerli — Mastering Fatigue Management in Strength Training, Debunking Resistance Training Myths, Tackling Muscle Gain Stagnation with HIT, Journeying into Life Design and the Quest for True Happiness
November 08, 2023 13:30 - 1 hour - 125 MBHow can you help your strength training clients break through plateaus and maximize muscle gain throughout life? Trainer of Champions Borge Fagerli returns to the podcast to talk about advanced strength training techniques and strategies to help you build muscle more effectively for the long term, why and how you should manage fatigue for better gains, debunking resistance training myths, and designing your life for success in business and everywhere else. *** 📈 Build Your ...
435 - A Masterclass with Dr. Jurgen Giessing — Exploring the Science of HIT Vs High-Volume Training, Debunking Muscle Building Myths, Cardio's Role in HIT, and Aging's Impact on Muscle Recovery
November 02, 2023 14:57 - 1 hour - 152 MBWhy do some scientific studies say that HIT is better than High-Volume Training, and why do others say the opposite? How can you make sense of this information for yourself and your strength training clients? Dr. Jürgen Giessing has authored best-selling books on High-Intensity Training and is an esteemed researcher and professor of sports science at the University of Landau in Germany, and his expertise is in muscle hypertrophy and its health-related effects. In this e...
434 - Redefining Age: David Pike on Being an 84-Year-Old Harmonizing Fitness, Family, and Business
October 25, 2023 12:30 - 1 hour - 121 MBDo you have a clear vision of what a massively successful life is for yourself? Not just as a fitness business owner, but including your personal and family life as well? This episode is a special one for me as I welcome an incredibly successful businessman – and my mentor – David Pike to the podcast. David has built many successful businesses in a variety of industries (including fitness) and has amassed a wealth of knowledge, experience, and wisdom on what it takes to start...
433 - The Dr. Ted Naiman Masterclass: Decoding the Overlooked Impact of Resistance Training on Fat Loss, Unveiling the Satiety Per Calorie Revolution, Reassessing Protein Intake, Demystifying Blue Zones, and Ted's Unbeatable Diet and Training Regimens
October 18, 2023 12:30 - 1 hour - 121 MBWhat’s the best strength training + diet combination if you want to optimize fat loss, body composition, and overall health and fitness for yourself and your clients? Dr. Ted Naiman returns to the podcast to talk about the underrated power of proper strength training on your ability to make (almost) any diet work for your fitness goals, along with how to make achieving fitness goals easier by creating systems to help you (or your clients) do more of the right things and less of what hi...
432 - The Strength Therapy Story: Peter and Brian Collins Discuss Scaling from Garage Training to 200 Weekly Studio Sessions, Carving a Niche in Police and Emergency Services, and Business Insights for Fitness Entrepreneurs
October 11, 2023 12:30 - 1 hour - 118 MBWhat would it take you to grow your fitness business from small to great? If you want a blueprint for taking your personal training business from zero to successful strength training studio, you’ll want to hear from Peter and Brian Collins, founders of Strength Therapy Personal Training. In this episode, you’ll hear about how small beginnings can be scaled to become a thriving business, and you’ll get practical advice on carving your specific niche, effective marketing, creating a good...
431 - Bill DeSimone's 40-Year Journey in Personal Training: Lessons and Legacies
October 04, 2023 12:30 - 1 hour - 135 MBIf you could sit down with one of the most successful people in the strength training industry and learn what it takes to get to the top, who would you want to listen to? Bill DeSimone just might have the episode for you — he returns to the podcast to talk about the powerful lessons he’s learned from 40 years of strength training and running his fitness business, and he lays out his experiences and what you can take away from it all and apply in your own journey, whether you’re just starti...
430 - Dr James Fisher's Personal Knee Rehab Journey: From Injury to Recovery (Part 1)
September 27, 2023 13:01 - 1 hour - 85.1 MBHow would you help a client – or yourself – rehabilitate an injured knee? Dr. James Fisher returns to the podcast to talk about his personal experience of going through a severe knee injury: navigating the recovery process, the psychological impact, and the importance of understanding where your clients are coming from if you have the opportunity to train and support someone going through the recovery and rehabilitation process. This episode can help you develop practical strategies ...
429 - A Deep Dive into Joint-Friendly Fitness with Bill DeSimone: A New Paradigm in Exercise Safety
September 20, 2023 12:30 - 1 hour - 120 MBWhat are the critical keys for designing the optimal workout for yourself and your clients? Is there a problem with conventional training programs that might put a dent in your clients’ progress and your fitness business’ long-term sustainability? Bill DeSimone returns for a deep dive into Joint-Friendly Fitness, where we go into detail about how to select the most effective exercises for your program, how to determine risk and avoid injury, and why all of this matters in various cont...
428 - Unlocking Synergy or Sowing Confusion: The Risks and Rewards of Adding HIT to Your Health Business with Luke Carlson
September 13, 2023 12:30 - 44 minutes - 60.7 MBIf you already own a Health or Fitness Business, should you add High-Intensity Training to it (if you haven't already?) To some, this might sound like a no-brainer (or at minimum a really good idea). But are there any legitimate risks, beyond the obvious rewards of offering HIT to your clients? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you're thinking about introducing HIT into your Fitness Business, such as how to make it a good fi...
427 - The HIT Protocols Pete Cerqua Used to Grow a 7-Figure Personal Training Business
September 06, 2023 12:30 - 1 hour - 130 MBWhat's the best combination of HIT protocols and advanced strength training techniques for the most gains? Legendary trainer Pete Cerqua returns to the podcast for a deep dive into all the different high-intensity training protocols, advanced techniques, how you can customize and add variations to get up to 40% gains in strength, along with how to put all of these to work in your fitness business if you're a trainer looking to keep clients raving about the workouts you put them through. ...
426 - Dr. Doug McGuff — Expanding 'Ultimate Exercise', Navigating the Realities of Running a HIT Studio on Autopilot, Crafting the Ultimate Client Workout Experience, and Delving into Muscle Hypertrophy and Steroid Side Effects
August 30, 2023 12:30 - 1 hour - 84.8 MBWhat's it like to run a fitness business on autopilot? Could you do the same? Dr. Doug McGuff – co-author of the High-Intensity Training cornerstone Body by Science – and founder of Ultimate Exercise returns to the podcast to talk about what it's like to run a fitness business without being there all the time — how do you get to that stage? Is that really the dream, or could it possibly turn into a nightmare? We dive deep into how he runs UE (and the key business lessons you can take...
425 - Random Hour with Skyler Tanner — Diving Deep into HIT, The Mysteries and Misconceptions of VO2 Max, Unpacking the Nuances of Muscle Studies, and Mastering the Delicate Dance of Verbal and Non-Verbal Client Interactions
August 23, 2023 12:30 - 1 hour - 108 MBDoes VO2 Max really matter? How should this factor into your strength training practice? Plus, how would you talk to your strength training clients who bring in new studies and want to make adjustments to how you train them? The ever-insightful Skyler Tanner – a respected exercise physiologist and founder of Smart Strength – returns to the podcast for an hour of going through some wide-ranging conversations from misconceptions about VO2 Max, the many ways trainers knowingly and unknowin...
424 - Strength Meets Stamina: Dr. James Fisher on Transforming Endurance Athletes
August 16, 2023 09:29 - 58 minutes - 81 MBCan you train your clients (or yourself) to maximize strength while being a high-performance endurance athlete? How can you design an optimal strength training program for a client involved in athletic events? Dr. James Fisher is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous pee...
423 - Service Over Marketing: Luke Carlson's Take on the Fatal Mistake in Fitness Business
August 09, 2023 12:30 - 1 hour - 95.1 MBAttention, High-Intensity Training studio owners: are you unhappy with how your fitness business is doing and would love to see it grow and become exponentially more successful? You'll want to know these CRITICAL keys to success and avoid these pitfalls many new (and struggling) HIT Business owners have been stumbling into. In this episode, we talk about creating great client experiences, optimizing your offers and workouts, the importance of internal communication, making key business ...
422 - HIT Collision: David Landau and Lawrence Neal's Explosive Showdown!
August 02, 2023 15:18 - 1 hour - 130 MBWhat can you learn from one of the top HIT trainers on the planet about personalizing, optimizing, and maximizing training programs and results for your clients? HIT Legend David Landau returns to the podcast for an explosive discussion that covers intelligent training, finding your minimum – and maximum – effective dose of exercise, the secrets to achieving optimal results, and more, all delivered with David's trademark I-don't-care-what-you-think-I'll-say-what-I-want approach to civil di...
421 - The Million Dollar Trainer's Secret: Pete Cerqua's Referral Program that Transformed his HIT Business
July 19, 2023 12:30 - 55 minutes - 76.2 MBWhat does it take to earn $10,000 a week as a High-Intensity Personal Trainer even when everybody else struggles to get clients? Million-Dollar Trainer Pete Cerqua returns to the podcast to break down how he built a referral program for his High-Intensity Training business and kept a steady flow of clients, even during dry spells. Pete is a master High-Intensity Fitness Coach and creator of The 90-Second Fitness Solution. He has been professionally coaching since 1985 and is also 5-Time ...
420 - From Start to Sale: Building and Selling a Profitable Personal Training Business
July 12, 2023 12:30 - 44 minutes - 61.8 MBWhat does it take to start a personal training business, make it successful and profitable, and then make millions from it? Discover Strength CEO Luke Carlson returns to talk about what you need to know if you want to build an incredibly valuable personal training business or maximize the value of an existing HIT studio, including what strategies you need to consider and how to apply these in practical ways, the systems and processes you need, the challenges and opportunities you can expec...
419 - Reviving High Intensity Training: A Deep Dive with Jeff Turner and Imagine Strength
July 06, 2023 10:02 - 1 hour - 92.8 MBWhat does it take to create the best possible High-Intensity Training kit that builds on generations of already-great HIT equipment from the likes of Nautilus and MedX? Bringing with him a wealth of experience and knowledge as a bodybuilder and a successful business owner, Jeff Turner joins us to take a deep dive into how Imagine Strength designs its cutting-edge equipment based on the variable needs of HIT studios and their clients, all while keeping prices reasonable and competitive. I...
418 - Boost your HIT Enterprise: Navigating Pricing and Packaging with Pete Cerqua
June 28, 2023 12:41 - 23 minutes - 32.1 MBAttention HIT studio owners and personal trainers: what's the best way to think about packaging and pricing your High-Intensity Training services? Million-Dollar Trainer Pete Cerqua returns to talk about how you can optimize your pricing structure to drive growth, how to retain clients, increase your HIT business' overall success, and more. We dig deep into the various aspects of pricing and packaging for your HIT studio, keeping clients, engaged, rotating exercises and workout splits, a...
417 - Efficient Fitness: Unpacking the 'Done in One' Method with John Little
June 21, 2023 13:30 - 1 hour - 123 MBWhat's the best HIT protocol to use for your High-Intensity Training Clients? Is there even such a thing like the best protocol? John Little returns to the podcast to talk about the "Done in One" protocol, and we talk about what really matters when choosing a protocol to use, especially when considering individual variation on the road to getting the best possible results for yourself and for your strength training clients. In this episode, we dive into hypertrophy, understanding muscle...
416 - The Million Dollar Trainer: Unpacking Pete Cerqua's Innovative Approach to Fitness
June 14, 2023 12:38 - 56 minutes - 78 MBHIT studio owners and High-Intensity Personal Trainers: have you ever wondered what it takes to become a million-dollar trainer (or if it's even remotely possible for you to accomplish)? Pete Cerqua is a master High-Intensity Fitness Coach and creator of The 90-Second Fitness Solution. He has been professionally coaching since 1985 and is also 5-Time Bestselling Author for Simon & Schuster and Skyhorse Publishing, which include the books High-Intensity Fitness Revolution for Women and Hig...
415 - Defying Limits: Unpacking Progress Plateaus in High Intensity Training with Luke Carlson and Dr. James Fisher
June 07, 2023 12:41 - 57 minutes - 78.6 MBWhat are the best ways to help your HIT studio clients get through training plateaus when nothing else seems to be working? Luke Carlson and James Fisher, Ph.D. join us to take a deep dive into what really matters for busting through any strength training ruts — we look into what you should know and what you need to understand in order to optimize your clients' results when they inevitably hit their plateaus. This episode is a deep dive into how High-Intensity Training studios can maximi...
414 - The Small Business Social Media Paradox: A Philosophical Inquiry with Jenny Blake
May 31, 2023 11:27 - 51 minutes - 70.3 MBHave you ever felt drained by the thought of keeping up with social media marketing trends while trying to run your High-Intensity Training business? If you have, then you're not alone. Many fitness business owners struggle to balance their social media presence with running their business and reaching their target market. But what if there was a way that you harness the power of social media without being spread thin across multiple platforms? Joining us is award-winning author, podcast...
413 - Cardiac Rehab & Cabin Gyms: An Intimate Look at Jon Allen's Personal Training Business
May 24, 2023 10:22 - 49 minutes - 68.6 MBWhat's it like to start your own HIT studio and help people with heart health issues with strength training and rehabilitation? Joining us is Strength 4 Health's Jon Allen (info [at] strength4health [dot] co [dot] uk), a veteran in the High-Intensity Training industry, having worked with clients including cardiac patients and GP referrals for over 45 years. He has a diploma in Diet and Nutrition from Oxford College, is a HITUni-certified High-Intensity Strength Training Specialist, a Y...
412 - Dr. James Fisher Unveils Trainee Perceptions on Supervised Resistance Training
May 17, 2023 13:47 - 1 hour - 88.6 MBHow big of a difference can the right kind of supervision make for your High-Intensity Training clients, and how can you use that knowledge to make your marketing more effective? Dr. James Fisher joins us to take a deep dive into the importance of supervision during resistance training, and we examine what this means for HIT business owners, trainers, and your clients based on their respective backgrounds and abilities. We'll look into the different outcome measures and effects on body ...
411 - Maximizing Profits: Secrets to Boosting High-Intensity Training Prices Without Losing Clients with Luke Carlson (Timeless Throwback)
May 10, 2023 10:07 - 33 minutes - 45.6 MBDo you worry about how you need to raise prices and the possibility of losing your clients? Raising prices is one of the biggest challenges HIT business owners can face, but it's also one of the most important things you need to know how to do well if you want to sustain and grow your High-Intensity Training studio. In this pricing masterclass, Discover Strength's Luke Carlson joins us to talk about how you as a HIT studio owner can raise prices the right way while keeping your c...
410 - Group HIT Success: Mastering Large Group High Intensity Strength Training with John Thompson
May 01, 2023 16:21 - 1 hour - 91.3 MBAttention fitness business owners and personal trainers: is evidence-based exercise and fitness training truly enough, or do you need to go deeper to really make a genuine, meaningful difference in the lives of your personal training clients? John Thompson is the owner of Thompson Fitness Transformation Center, a high-intensity group training studio in California, and Limitless, a high-performance men's coaching program for executives and entrepreneurs focused on teaching them how to unlea...