Robin Waite, Founder of Fearless Business, Bestselling Author, Advertising & Marketing Expert

This week I’m joined by fellow coach and author who I originally met five years ago at Daniel Priestley’s KPI program, and we’ve kept in regular contact ever since - Robin Waite.

Robin is founder of Fearless Business and bestselling author of six books, including ‘Online Business Startup’, ‘Marketing Machine’ and the recent popular release ‘Take Your Shot’.

He puts his two decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue.

From the age of 18, Robin spent four years as a systems analyst for a medical devices company, increasing their turnover by 50 per cent. And from 2004 to 2016 Robin led a successful marketing agency serving over 250 clients. During this time delivering workshops and masterclasses that helped over 1,000 business owners improve their marketing, product architecture, pricing, websites, and digital advertising.

Robin holds a Guinness World Record for participating in the largest ever speed networking event, has raised over £5k for a local Children’s charity, and has a goal to help remove 100kg of plastic from the World’s Oceans within the next 12 months.

Listen to Learn:

· Why not having a business plan, or not referring to one, will lead to failure.

· Why Passion, Energy and Belief are the three essential ingredients you need to run a business.

· The ONE thing most people are afraid of, and why it’s the best catalyst.

· The important questions you need to ask when setting pricing.

· What is your Business Model telling you?

· Why entrepreneurs are the worst people to get a business to a certain point.

· Failing Fast, Failing Forwards Vs Perfection.

· Why most people miss the ‘V’ in MVP (Minimum Viable Product)

· Change just ONE thing and measure the outcome.

· Why most business owners get stuck on assumptions, and how to avoid this.

· The impact of your work on culture, people, and ethics.

· Why marketing is SO complicated and NOT about just generating content.

· Reverse engineering all your numbers to see if you’re winning, or on the right track.

· Why 97% businesses don’t get above one member of staff, and the challenges it brings when you bring people on board.

· Sticky Plaster Better Vs Long Term Better.

· Stop focussing on yourself and start focussing on the outcomes of your customers.

· Get Specialised, Get Focussed, or Get Out.

· The power of incremental gains.

· Wants Vs Need.

· Robin’s best piece of advice on Leadership.

For a FREE signed copy of Robin’s book ‘Take Your Shot’, visit: https://fearless.biz/tys

For more information about Robin:

Website: https://robinwaite.com/ & https://fearless.biz

Instagram: https://instagram.com/RobinMWaite

Twitter: https://twitter.com/RobinMWaite

Facebook: https://facebook.com/RobinMWaite

LinkedIn: https://linkedin.com/in/RobinMWaite