Marcus Sheridan Author of ‘They Ask, You Answer’, Co-Owner of ‘River Pools and Spas’, Acclaimed International Keynote Speaker

I’m so excited about today’s guest because his book is one of a handful of books that I constantly refer to and recommend to all our clients – and I read hundreds and hundreds of books.

So, a warm welcome to Marcus Sheridan, author of ‘They Ask, You Answer’and acclaimed international keynote speaker, who I was lucky enough to listen to end of last year at Nigel Botterill’s Entrepreneurs Circle National Event.

For those of who don’t know Marcus’ back story, Marcus saved his swimming pool company, River Pools and Spas, from the economic collapse of 2008 and took it from a humble three-man company to one of the largest manufacturers and installers in the United States. River Pools and Spas has the most visited pool website in the world, with over 750,000 hits a month.

Today, Marcus has taken all his experience as an entrepreneur and business owner and is co-owner of digital sales & marketing agency IMPACTas well as an acclaimed international speaker.

Listen to Learn:

· Why you should always choose a business partner that is NOT like you.

· Identifying early on who you are, and who you’re not.

· Why most business are too generic and why this leads to bad choices.

· How business works simply by paying attention.

· How to build trust with prospects and buyers (the opposite of what most sales training tells you).

· The 4 metrics Marcus measures in his businesses.

· The importance of telling your story and why you should never tire of telling it.

· How to stop your inbox and phone constantly blowing up.

· Which article became Marcus’s Cash Cow.

· The 2 elements that drive the way we communicate.

· Why most people can’t step away from their business.

For more information:

Follow Marcus on LinkedIn linkedin.com/in/marcussheridan

If you want to reach out personally to Marcus, email him at [email protected].