Staying Relevant in a Changing World

Her Success Story

English - November 25, 2019 12:00 - 32 minutes - 73.5 MB - ★★★★★ - 19 ratings
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Lara Kisielewska

Founder of Optimum Design & Consulting

LinkedIn: https://www.linkedin.com/in/kisielewska

www.optimumdc.com

Lara founded Optimum Design & Consulting in 1992, a graphic design firm with specialties in branding and technologically complex websites. Lara has been part of the Board of the New York Chapter of the National Association of Woman Business Owners (NAWBO-NYC) for the past 25 years and is currently National President of the Graphic Artists Guild.

In this episode we discuss:

The vision and desire to grow in both the creative and techy arenas Juggling work and education in the early days The evolution of the workplace, resources and tools of technology Creating a workplace that is desirable Evolving from manual to digital and staying relevant in a changing world Identifying your niche and investing in what sets you apart Building long standing relationships with clients and employees The impact of 911 on business and networking