How to Build a Pipeline of Clients Through Referrals and Scaling Through Collaboration - The Journey of Wendy Buchanan (Financial Confidence))
Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs
English - September 26, 2019 04:00 - 1 hour - 43.8 MB - ★★★★★ - 3 ratingsEntrepreneurship Business Management business entrepreneurship female ceo business finance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Honored as the Trailblazing Entrepreneur for Women in Canadian Optical, Wendy Buchanan is the founder and creative force behind Perceptions Eyewear Inc.; a mobile eyewear boutique™.
She is a Licensed Optician and Image Consultant. In 1997, Wendy combined her passion for people and her love of the image world with her experienced optical training to launch a fun, personalized, one-of-a-kind eyewear styling service in Toronto, Canada.
When you start a business that requires inventories of your product, you must be extra strategic on how you spend your money. Your ability to manage inventory is the key to your cash flow success.
In this episode, Wendy shared:
1. How to successfully build a pipeline of clients through referrals and repeat clients over 2 decades
2. What does scaling up through collaboration without managing any employee mean
3. What happened when she realized going bigger is not always the best choice
4. How did she manage her profitability and cash flow while she has to carry inventories of hundreds of eyewear
Connect with Wendy:
- Website
- YouTube