212 Mark Donnigan What is go to market engineering?
Helping Sells Radio
English - December 04, 2020 14:08 - 1 hour - ★★★★★ - 26 ratingsBusiness News News Tech News b2b business customersuccess marketing saas sales software softwareadoption Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Mark Donnigan designs and executes marketing playbooks that produce real business results for early and growth stage technology startup companies. We talked about go-to-market engineering (what’s that?), anchoring customers to you as a category king, Christopher Lochhead (my favorite marketing podcast), how to spend that money you just raised, and we almost got to the “self-organizing buyer," but ran out of time.
More about Mark:
* His website: Growthstage.marketing
* On Linkedin
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