177 Jim Kalbach Jobs-To-Be-Done is About Going Beyond the Product

Maybe it’s not the only way to look at the jobs-to-be-done framework, but it might be the most clarifying way. Jim Kalbach, author of "The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs” suggests you look at it this way…when studying a customer’s job, ask yourself, “How would this job get done 50 years ago?”   The point of this question is the remove the notion that current technology and knowledge does not exist and helps the product manager think about the job without the constraints of modernity. It helps the product look at the essence of the job itself.    The product designer can go beyond the product.    This simple technique helped me understand jobs-to-be-done better. This episode will help you understand better.    More about Jim: The book: https://rosenfeldmedia.com/books/jobs-to-be-done-book/ Jim’s Talk at CS100 Summit 2019:  https://www.youtube.com/watch?v=WdBYPX4Lw7M On Linkedin: https://www.linkedin.com/in/kalbach/

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