142: Steve Farber If You Wanted Your Customers To Love You, What Would You Do?

I have two questions for you? First, if you wanted your customers to love you, what would you do? Would you call them more? Improve your service? Introduce them to others? Second, if you wanted your employees to love you what would you do? Get to know them at a personal level? Promote them? Pay them more? Help them advance in their career? In this episode of Helping Sells Radio, I talked to Steve Farber about his new book,  Love is Just Damn Good Business: Do What You Love, In The Service of People, Who Love What You Do. Your first reaction might be a little like mine, "Customer love? Really?" Until you think about the questions above. That changes things. Those questions take a touchy feely topic and provides a way to think about operationalizing love as a business process. Steve shares several stories that demonstrating how much a business can improve results using love as a discipline. 

Learn more about Steve: 

His Website: https://www.stevefarber.com The Book: https://www.stevefarber.com/books/love-is-just-damn-good-business/ On Linkedin: https://www.linkedin.com/in/stevefarber/

 

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