105: Thales Teixeira How to Disrupt? Simple. Just Unlock the Customer Value Chain

Thales Teixeira, Lumry Family Associate Professor of Business Administration at Harvard Business School, has a new book out TODAY, as of February 19, 2019, called Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. The book is about digital disruption, but not in sense you might mean. It's not about inventing new, blow-our-minds-innovative products. It's more practical than that. It's about (my words) "interrupting" the customer journey and insert yourself there, and introducing your product or services to one single step in that journey. Win there. Then expand. I loved the framework, and you will notice when you listen to my conversation with Thales, I was a little blown away.

Learn more about Thales: 

Get the book on Amazon: Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption His Website: http://www.decoupling.co/ On Twitter: https://twitter.com/ThalesHBS On Linkedin: https://www.linkedin.com/in/thales-teixeira-391587/

 

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