How to be a great podcast guest, with Tom Schwab

Guest podcasting is an excellent strategy to leverage the power of podcasts for business development, expanding your network, and building your brand. 

Not only does it allow you to showcase your expertise, but you’ll reach new audiences through valuable and engaging content.

But with so many shows available, how do you select the right one to guest in? 

And if you're hosting, how do you choose the ideal guest? 

In today's episode, our guest Tom Schwab and I will explore the ins and outs of guest podcasting, from preparation and creating resonating content to making the most of your time on air, whether you're a guest or a host.

Tom is an Entrepreneur, Author, Podcast Interview Marketing Pioneer, and Founder of Interview Valet. 

He believes the best things in life come from conversations. It’s these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.

As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking - ”What if” is how the head of the Nuclear Navy described it.

As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer in using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.

We discuss:

02:36: Guest podcasting and how it started 

04:54: The benefits of using podcasting as a business development tool 

12:16 When to consider working with a podcast marketing agency

17:20: Top factors to watch out for when vetting podcast agencies to ensure they align with your brand 

20:59: Setting guest podcasting KPIs, including the ideal number of podcasts to guest on per month

28:11: How to prepare for guest podcasting, especially if you're new to public speaking in this medium

33:56: Tips on how to provide value to the audience in a non-salesy, self-serving way while guesting on a podcast

37:17: The first actionable step to take in the next week or two if you're new to guest podcasting and interested in getting started.

Resources:

Tom Schwab, Entrepreneur, Podcast Interview Marketing Pioneer, and Founder of Interview Valet
https://interviewvalet.com/

LinkedIn:
https://www.linkedin.com/in/thomasmschwab/

Facebook:
https://www.facebook.com/ThomasSchwab

Twitter:
https://twitter.com/interviewvalet

Resources:
https://interviewvalet.com/growing/

Author:

Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy

One Conversation Away: A Manifesto for a Rich Life and a Profitable Business.

Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/

Blog post | How to be a Great Podcast Guest
https://www.newcastlefinance.us/post/how-to-be-a-great-podcast-guest