According to a 2020 survey conducted by Bankrate, the average adult uses the same primary bank account for just over 14 years.

In these days of new account and switching bonuses, this stat seems incredible, but for financial institutions it means that winning new clients is more important than ever.

But, are customers really as loyal as this suggests? A number of factors have made the financial landscape more competitive over recent years, here we will explore the future of onboarding for high street banks.