It is estimated that 2.14 billion people now buy products or services online, 27.43% of the global population. Technological advancement has ensured growing numbers of businesses realise the necessity of, not just being online, but providing a first-class digital experience.

The e-commerce landscape has been revolutionised in recent years and with features like next-day shipping, secure payment methods and virtual changing rooms, shoppers feel much more confident in making online purchases. But this high-demand has seen the industry face unforeseen challenges.