Heat Press for Profit
66 episodes - English - Latest episode: 7 days ago - ★★★★★ - 14 ratingsThe Heat Press for Profit Podcast is designed to help apparel decorators grow their sales. Tune in to listen to hosted conversations with entrepreneurs around the country. Gain real-life insight on opportunities and better understand top challenges with running an apparel decorating business with a heat press.
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Episodes
Ep. #56 - How to Create a Custom Hat Bar
April 19, 2024 10:00 - 1 hour - 48.1 MBIn this week's episode of the Heat Press for Profit podcast, Kelly Walters is joined by Angie Meese, owner of That Shirt Shack, LLC. They will be talking all things Hat Bars - from getting started, equipment, trends, pricing, and more! Don't miss this insightful episode so you can take advantage of this trend! GUEST: Angie Meese, That Shirt Shack, LLC GUEST SOCIAL CHANNELS: Instagram @thatshirtshack STREAMYARD LINK: https://streamyard.com/94dgmsyhrd
Ep. #55 - How Garment Decoration is Changing the Promotional Products Industry
April 12, 2024 10:00 - 31 minutes - 21.9 MBDESCRIPTION: On this week's episode of the Heat Press for Profit LIVE podcast, Kelly Walters is joined by Emma O'Sullivan, the Senior Manager of Content Marketing for ASI (Advertising Specialty Institute). Kelly and Emma will be delving into the changing world of promotional products, how garment decoration is impacting this industry, and how you can get started with offering promotional products to your customers! GUEST: Emma O'Sullivan Senior Manager of Content Marketing, ASI GUEST SO...
Ep. #54 - Printing & Progress: Homegrown Apparel Success
March 29, 2024 10:00 - 45 minutes - 31.5 MBOn this episode we’re diving into the recipe for scaling a business successfully with Justin Leader, owner of JC Pro Design. From a startup home-based business in 2016 to being voted the best screen printing company in Utah in 2024, we’ll learn about the steps, challenges and strategy behind growing a custom apparel business. GUEST: Justin Leader, Owner at JC Pro Design GUEST SOCIAL CHANNELS: https://www.instagram.com/jcprodesign/ https://www.facebook.com/jcprodesign https://www.linked...
Ep. #53 - The NFL Combine Experience with UltraColor MAX
March 22, 2024 10:00 - 32 minutes - 22.6 MBIn this week's episode of Heat Press for Profit LIVE, Kelly is joined by Caitlin Andrew, Special Project Supervisor for STAHLS' DFC. If you haven't heard, NOBULL chose STAHLS' UltraColor MAX direct to film transfers for all of the athlete and staff apparel for the 2024 NFL Combine. Tune in to hear why UltraColor MAX is the choice of the Pros! GUEST: Caitlin Andrew, DFC STREAMYARD LINK: https://streamyard.com/hidhe94smn
Ep. #52 - Apparel Decoration Innovations: Charming or Alarming?
March 15, 2024 10:00 - 37 minutes - 25.8 MBIn this week's episode of Heat Press for Profit LIVE, Jenna will be joined by Dustin Moe, Director of Distribution Relations for LAT Apparel. They'll be discussing emerging print technologies, recent challenges and advancements, and spotlight LAT's manufacturing process—examining its impact on final products. You're not going to want to miss this insightful episode! GUEST: Dustin Moe Director of Distribution Relations, LAT Apparel GUEST SOCIAL CHANNELS: https://www.linkedin.com/in/dusti...
Ep. #50 - Photography Tips with Jax Apparel (Pre-Recorded)
March 01, 2024 11:00 - 37 minutes - 25.8 MBJoin Josh and Jax from Jax Apparel to discuss all things product photography for your heat printing business! In this episode, you'll learn the importance of using good photos for promoting and selling your products, secrets to taking great photos even as a novice, and strategies for lighting, set-up, and so much more! GUEST: Jax Castle-Waddell GUEST SOCIAL CHANNELS: https://www.instagram.com/jax_apparel_shop/ https://www.facebook.com/JaxApparelShop STREAMYARD LINK: https://streamyard....
Ep. #49 Success Story: How Local Connections & Current Events Fuel Growth
February 23, 2024 11:00 - 55 minutes - 38.4 MBDESCRIPTION: This week on the Heat Press for Profit Podcast we're chatting with Gina Seibel from KC Swagger in Kansas City about how local networking, pop culture and current events have fueled growth from a spirit wear as a side-hustle to a full-time brick and mortar print shop. HOST: Dave & Kelly GUEST: Gina Seibel GUEST SOCIAL CHANNELS: https://www.instagram.com/kcswaggershop/ https://www.facebook.com/KCSwaggerShop https://www.linkedin.com/in/gina-seibel-17b2831b/ STREAMYARD LINK...
Ep. #48 Heat Transfer Answers: Printing, Pricing, Profit & More
February 16, 2024 11:00 - 58 minutes - 40.2 MBFor the first Heat Press for Profit episode of the new year, we're diving in and answering the questions we've received from apparel decorators just like you! From business tips, to design sizing, quoting and common equipment troubleshooting, we're answering them all in a casual discussion built to help your business thrive in 2024.
Ep. #47 Live Q&A and the Future of Heat Printing in 2024
December 22, 2023 11:00 - 36 minutes - 24.9 MBJoin us for the last episode of 2023! Today's conversation will feature Kelly Walters, Josh Ellsworth, Jenna Sackett, and Dave Conner answering all of your burning questions 🙌 Not only will they be answering questions LIVE, they will be talking the future of heat printing in 2024 - you don't want to miss this!
Ep. #46 Creating Inclusivity in the Workplace
December 15, 2023 13:00 - 46 minutes - 32.1 MBWelcome to another insightful episode of Heat Press for Profit LIVE featuring Jed Seifert from Stakes Manufacturing! In this episode, we are excited to shine a spotlight on the crucial topic of "Creating Inclusivity in the Workplace" with a special focus on Stakes MFG, a trailblazing brand leading the charge in fostering a diverse and inclusive work environment.
Ep. #45 Greek Life - Building a Community Through Trends
December 08, 2023 11:00 - 39 minutes - 27.5 MBJoin us for another exciting episode of the Heat Press for Profit LIVE Podcast where we will be chatting with Katie Wolanczyk, Director of Marketing & E-Commerce for University Tees! In today's episode, we delve into the vibrant world of college apparel and community building with the fascinating story of University Tees! Discover University Tees roots and its unique connection to Greek life, where the concept of college ambassadors first took flight. Dive into the behind-the-scenes duties...
Ep. #44 Elevate Your Event: Mastering Custom Activations
December 01, 2023 11:00 - 47 minutes - 32.9 MBDive into the world of custom event planning and activations in this insightful episode of the Heat Press for Profit Podcast, featuring Kelly Walters and Jenna Sackett. They discuss planning essentials, theme importance, key lessons and market insight combined with collaboration.
Ep. #43 Sample Success: Driving Orders with Effective Sampling Strategies
November 24, 2023 11:00 - 36 minutes - 25.1 MBWhether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable information on harnessing the power of samples to take your business to new heights. Get ready for practical tips on boosting sales through effective sample usage as Kelly and Brian share actionable advice on leveraging samples to drive growth, engage customers, and ultimately enhance your business's bottom line.
Ep. #42 Prepping for Year End and 2024 Trade Shows
November 17, 2023 11:00 - 47 minutes - 32.7 MB🚨 Calling all apparel decorators! 🚨 Join Kelly Walters and Vince Fiore, videographer here at STAHLS', to discuss prepping for the end of the year and what to look forward to at 2024 trade shows!
Ep. #41 How to Sell and Market Custom Apparel
November 10, 2023 11:00 - 59 minutes - 40.7 MB🎙️ Ready to boost your marketing game? Tune in to our upcoming podcast with Jay Busselle from Equipment Zone! Join us for expert insights on: 📈 Creating a Killer Marketing Plan: Uncover the secrets to crafting a winning strategy, and the key considerations to ensure success. 🎯 Target Market Clarity: Struggling to identify your ideal customers? We've got tips and tricks to help you find your niche and grow your customer base. 👕 The Power of Branding: Discover why branding is a game-change...
Ep. #40 Leveraging Apps to Boost Your Business
October 27, 2023 10:00 - 46 minutes - 32.1 MB🚨 Calling all small business owners 🚨 Join Kelly and Cassie Green from Apparelist to learn how you can utilize apps to boost and market your business more effective and efficiently 🙌 You don't want to miss this!
Ep. #39 On the spot or in-shop selling, which is best?
October 20, 2023 10:00 - 36 minutes - 25.4 MB👕 Calling all Custom Apparel Business Owners! 🛍️ Join us on our upcoming podcast with Cayla Walker, owner of Daisy’s Designs, as we dive deep into the world of on-site and in-store selling. Discover the power of direct interaction with customers, creating a personalized experience, and boosting your branding/visibility through on-site selling. Explore the advantages of in-store selling, from foot traffic and consistent operating hours, to a professional environment and accessibility. Lea...
Ep. #38 Last Minute Opportunities: How Quick Turn Times Can Win Business
October 13, 2023 10:00 - 29 minutes - 20.2 MBKelly Walters and Gina Maybee we delve into the competitive advantage of rapid response in the business realm. In this enlightening episode, we'll take a journey to understand the essence of what makes businesses tick, thrive, and stand out in a bustling market. - **Discovering Your Business Identity:** We kick things off by delving into the significance of understanding who you are as a business owner. This self-awareness not only carves your niche but also shapes your unique value prop...
Ep. #37 How to Utilize Heat Transfers to Expand Your Business
October 06, 2023 10:00 - 33 minutes - 22.9 MBAre you a business owner looking to level up your branding game? Join us for an insightful discussion on "How to Utilize Heat Transfers in Your Business." In this episode, we dive deep into the world of heat printing and explore its transformative potential for your brand. 📈 Discover how heat transfers can revolutionize your business. 🤔 Learn how to choose the right transfers for your unique needs. 📊 Learn how heat transfers can boost your branding and profitability. Whether you're a...
Ep. #36 Building a Strong Team: A Deep Dive into Employee Retention and Growth
September 22, 2023 10:00 - 30 minutes - 21.1 MBIn this episode, we sit down with Zach Ellsworth, a seasoned General Manager who gives us a bird's eye view of what it means to manage a team successfully in the ever-evolving landscape of 2023. We delve into: • The strategic shift from temporary to permanent employment • What it takes, investment-wise, to make that transition for the company • The economics of employee retention vs. the cost of new hire training We also explore the day-to-day aspects of keeping your team intact. Discover...
Ep. #35 How to Recognize when to Outsource your Heat Printing Business
September 15, 2023 10:00 - 28 minutes - 19.4 MBWelcome to another engaging episode of Heat Press For Profit! In this episode, we're diving deep into the realm of outsourcing in the heat printing industry. If you're a heat printing enthusiast looking to elevate your business, you're in for a treat. We'll explore the intricacies of recognizing outsourcing opportunities, provide expert insights on selecting the right contract decorators, and shed light on how outsourcing can catalyze business growth. Here's a sneak peek at what you'll le...
Ep. #34 Topic: Navigating Challenges in your Heat Press Business: Troubleshooting and Solutions
September 08, 2023 10:00 - 1 hour - 41.6 MBWelcome back to another value-packed episode , with Kelly Walters and Skip Davis, designed especially for heat press entrepreneurs and professionals! Whether you're struggling with finding your niche or want to up the ante on your heat press techniques, this episode has you covered. Don't miss this episode filled with troubleshooting tips and innovative solutions to help you excel in your heat press business. Hit "Subscribe" to stay updated on the latest in heat press advancements and trends.
Ep. #33 Heat Press 101 & HPFP General Questions
September 01, 2023 10:00 - 30 minutes - 21.3 MBAre you ready to take your heat press skills to the next level? Join us in this informative podcast episode as we dive deep into the world of heat press applications. Whether you're a beginner or a seasoned pro, this episode is packed with valuable insights and tips that will elevate your heat press game.
Ep. #32 Artificial Intelligence Tools for Apparel Decorators
August 25, 2023 10:00 - 46 minutes - 32 MBAre you using Chat GPT, Midjourney, DALL-E or Other AI Tools? After this week's episode, you will be! Join Dave from STAHLS for a conversation with Todd Downing, owner at Fat Dad Custom Designs to chat about how apparel decorators and entrepreneurs can leverage AI tools to help streamline processes and save time with a variety of tasks from artwork creation to content and marketing.
Ep. #31 - How to Create Content and Awareness for Apparel Decorators
August 18, 2023 10:00 - 34 minutes - 23.9 MBJoin us for an exciting Heat Press for Profit Live session with Cassie Green from Apparelist and hosted by Kelly Walters! They will dive deep into the world of brand identity and content creation strategies for the apparel decoration industry. And will discuss various topics and provide valuable insights to help you create a strong and lasting brand identity. Here's what they'll cover: Strategies for Creating Strong and Memorable Brand Identity The Role of Technology in the Apparel D...
EP. #30 Stepping Away from Embroidery On Headwear
August 11, 2023 10:00 - 35 minutes - 24.7 MBIf you are like us, you've been embroidering on headwear for decades. But what if there is something easier? In this week's podcast Ty Kain joins us to discuss how dimensional patches and emblems have shifted his business. We'll tell you how customers are viewing these products and how it changes production time. We'll also tell you what patches and emblems can do for your bottom line.
Ep. #29 How to Set Competitive Pricing to Attract More Customers
August 04, 2023 10:00 - 31 minutes - 21.9 MBWhen you're selling your product, it's critical to set the right price. If you don't, you risk losing customers to a competitor—or making too little profit for the time and effort you've put into your brand. In this video, YourSport Custom Apparel owner and Stahls' Ambassador, Erik Batewell joins Kelly Walters to discuss how to implement effective pricing strategies to increase sales and profitability. They cover: -Considering production costs, profit margins, and market demand -Im...
Ep. #28 How To Find The Best Team Store For Your Business
July 28, 2023 10:00 - 30 minutes - 20.8 MBIn this episode, Mike Koval joins Kelly Walters to discuss essential tips for setting yourself up for success when launching a team store for your heat printing business. Whether you're a beginner or an experienced entrepreneur, this podcast will equip you with valuable insights and strategies to maximize your profits.
Ep. #27 Current Trends & What's Coming in 2024
July 21, 2023 10:00 - 33 minutes - 23.3 MBIn this episode. we're talking with Andy Rogers and Molly Harmon from our sister company - Target Transfers in the United Kingdom. They join Kelly Walters to discuss current trends in the UK compared to US as well as what we might see for 2024.
Ep. #26 How to Source and Decorate Fall Uniforms
July 14, 2023 10:00 - 36 minutes - 24.8 MBIn this episode, Andy Petrous of STAHLS’® joins Kelly Walters to review some of the blank vendors that are out there and some fabrics to be careful of when decorating for Fall Sports. They will also look at which transfers you can use for other sports and ways to customize them for your own style or team colors.
Ep.#25 Apparel Decoration Summit Takeaways
July 07, 2023 10:00 - 28 minutes - 19.5 MBIn this episode, we're talking about the @Apparelist Apparel Decoration Summit, which was held in Nashville, TN., this year. The summit was a chance for industry leaders to get together and share their strategies for growing, improving, and optimizing their businesses--and it was an opportunity for us to learn from them too! Josh & Kelly are here to tell you what they saw, heard, and learned at this exclusive event. Don't miss it!
Ep. #24 How to Build Your Brand Identity
June 30, 2023 10:00 - 36 minutes - 25 MBMelanie Van Sistine is the owner of Mel's Crafty Corner, and she joins Kelly Walters to talk about brand identity and how to build one. Using visual elements to distinguish your business in consumers' minds, they'll discuss how you can use branding to create a memorable experience for your customers.
Ep. #23 How to Close a Sale and Win the Customer
June 23, 2023 10:00 - 33 minutes - 23.4 MBIn this podcast, we'll be talking about how to close the sale and win the customer. We're going to review sales techniques and strategies one can use to earn new business and maintain current customers. We'll be joined by Jennifer Johnson, who will be sharing her experience with sales as well as what she's learned from years in the field.
Ep. #22 How to Set Up Social Media Pages for Success
June 16, 2023 10:00 - 53 minutes - 36.6 MBKelly Walters and Danielle Petroskey are talking about how to set up your social media pages for success. We know that setting up your accounts can be overwhelming, so we wanted to share our tips for making sure you have a leg-up on your competitors. You'll learn tricks to setting up your bio, how to talk directly to your audience, types of content to share, what a good ratio of that content is, and so much more.
Ep #21 Purchasing New Equipment and Understanding the ROI
June 09, 2023 10:00 - 29 minutes - 20.5 MBBuying new equipment can be scary. But understanding your ROI can help you reduce the stress of that cost. In this episode, Kelly Walters and Ty Kain from Crafted MFG explain when to buy equipment, how to look at your budget, and ways to purchase equipment without breaking the bank.
Ep. #20 How to Source and Decorate Summer Uniforms
June 02, 2023 10:00 - 35 minutes - 24.6 MBIn this episode, Andy Petrous and Kelly Walters talk about how to source and decorate sports uniforms. You’ll learn: • Where to get blank jerseys. • What products Stahls’ and Transfer Express offer to help you decorate them. • How to create names and numbers in-house with a cutter vs ordering from Stahls’ or Transfer Express. • What the most popular sports are and where you can find customers who need uniforms.
Ep. #19 Entrepreneurial Spirit: Empowering Students Through Apparel Decorating
May 26, 2023 10:00 - 37 minutes - 26.2 MBTricia Campbell, educator and owner of Game Time Graphix, joins Dave Conner to discuss the advantages of incorporating apparel printing programs into schools and the difference it makes for students.
Ep. #18 How to Utilize YouTube for your Print Shop
May 19, 2023 10:00 - 37 minutes - 26 MBThis week Kelly Walters is talking with Gary Ajene, from the T-Shirt Help Desk. Gary's going to tell us about using YouTube for your print shop. He'll be reviewing how starting a YouTube channel can boost your orders, create a second or third stream of income, and tips for getting a channel started and growing.
Ep. #17 Live From the 2023 NFL Draft
May 12, 2023 10:00 - 18 minutes - 12.6 MBIn this week's episode, Kelly Walters and Caitlin Andrews join us from the 2023 NFL Draft in Kansas City where they'll share their insights on the event and other Stahls' activations.
Ep.# 16 A Summer State of Mind with Lane7
May 05, 2023 10:00 - 43 minutes - 30 MBMilissa from Lane7 joins Jenna to chat about the summer state of mind. Summer camps, corporate retreats, family reunions… there's a style for every kind of gathering this summer. And it's waiting for you to brand!
Ep. #15 Community Impact Through Apparel & Education
April 28, 2023 10:00 - 37 minutes - 25.9 MBIn this episode former NFL athlete William James joins Josh Ellsworth. Broadcasting from Verticals Community Learning Center, which houses an apparel brand called Team Humanity. They chat about Verticals' afterschool programs and learn more about how he uses print to make an impact on youth in underserved communities.
Ep. #14 Success Stories With STAHLS' Spirit Sale Online Stores
April 21, 2023 10:00 - 31 minutes - 21.8 MBTaz Gamell of Egads Screen Printing talks with Kelly Walters about how STAHLS' Spirit Sale has increased their average order, streamlined their process, won opportunities, and the types of businesses they use it for.
Ep. #13 Impressions Atlantic City Recap With STAHLS'® Team
April 14, 2023 10:00 - 38 minutes - 26.8 MBJosh, John, and Andy are back with a recap of the Impressions Expo in Atlantic City. If you were there, you already know how amazing it was. If not, we're going to give you all the details—and if you're planning on attending an upcoming trade show, this is a good way to get your bearings.
Ep. #12 Outsource to In-House: Adding Apparel Printing with A Heat Press
April 07, 2023 10:00 - 16 minutes - 11.8 MBJoin Kelly Walters from the Impressions Expo in Atlantic City, where she sits down with Henry and Leanne from Lab Graphics to discuss how existing businesses can integrate heat printing technology to bring apparel printing and profits in-house.
Ep. #11 How to get started with Graphic Design for T-shirt Printing
March 31, 2023 10:00 - 34 minutes - 23.7 MBDane Clement joins Kelly Walters this week. They'll talk about programs you can use and YouTube channels to learn from, as well as education available in the industry. Bring whatever you take notes with - lots of tips will be shared!
Ep. #10 Headwear: The Strategy Behind the Sale with Ray Wolfe
March 24, 2023 10:00 - 43 minutes - 29.9 MBBuilding a strong sales segment in headwear is not easy. But with everything it takes to be a successful entrepreneur, Ray Wolfe has worked hard to be able to build and sustain his business Sidemind Creations. In this episode, we will discuss strategies behind building a strong sales segment in headwear, challenges and opportunities.
Ep. #09 Fitness Merchandise Opportunities With Milissa Marshall from Brag Swag | Heat Press for Profit Live
March 17, 2023 10:00 - 40 minutes - 28.2 MBThis week on Heat Press for Profit Live, we'll be tapping into Milissa Marshall's expertise. She's the owner of an apparel decoration company and a fitness studio, named Brag Swag. We'll cover several topics to understand merch opportunities that bridge the gap between physical products and fitness.
Ep. #08 Apparel Opportunities in Gifting and Awards | Heat Press for Profit Live
March 10, 2023 11:00 - 39 minutes - 26.9 MBJoin Josh and Jenna as they talk about some markets, occasions, etc. where apparel is gifted or awarded. They'll also share some ideas to win in these markets and develop new revenue streams. Bring your questions and something to take notes!
Ep. #07 How to Market T-Shirts Successfully: Finding Your Niche and Growing Your Business With Trevor Murphy
March 03, 2023 11:00 - 44 minutes - 30.8 MBWith Trevor Murphy of Anhyzer Designs In this episode we’re talking about small business success tips, how to find your niche and connect with your audience to grow your sales.
Ep. #06 Mobile Business Printing With Heat Transfers - Guest Donn Jobe Sr. | Heat Press for Profit LIVE - 2023
February 24, 2023 11:00 - 46 minutes - 32.2 MBLearn how to make the most of your heat press machine. A mobile business printing with heat transfers, such as T-shirts and branded merchandise, can really boost your income. Kelly Walters and Donn Jobe Sr from @BulldogCustomTees dba Team Logo Apparel talk about what you need to do to make it a success by staying organized, finding customers, managing inventory, and much more!