The One Tool We Use For Every Language Strategy Project
HearSay
English - May 04, 2021 04:01 - 35 minutes - 41.3 MB - ★★★★★ - 28 ratingsMarketing Business News business behavioral communication language maslansky science strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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What's the difference between a glass half full and a glass half empty? A school with the most graduates and a school with the largest alumni network? Plant-based protein and synthetic meat? In this week's edition of HearSay, Michael and Lee are joined by colleagues Will Howard and Katie Cronen to talk about framing -- the heart and soul of m+p's language expertise. Join us for some of our favorite framing examples and why it's an important exercise for companies.