The One Question Every Customer Experience Should Answer
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English - April 27, 2021 04:00 - 33 minutes - 79 MB - ★★★★★ - 28 ratingsMarketing Business News business behavioral communication language maslansky science strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: The One Tool We Use For Every Language Strategy Project
maslansky + partners' Senior Vice Presidents Maria Boos and Katie Cronen join Michael and Lee to talk about the language of customer experience and why it's so important to get the language right. Especially now, what makes it harder? How can we do it right? We share what we have learned from companies in the marketplace today and work that we've done in the past. They cover the one question all communicators should be able to answer, how to define success, and the importance of intuition and simplicity.