185 - Precision Nutrition's Success "Secret Sauce" with Phil Caravaggio

I’ve got another awesome episode for you, Healthpreneurs! It’s good to have you back on the Healthpreneur podcast. Today I’m chatting with Phil Caravaggio, the co-founder of Precision Nutrition, about what he did to make the Precision Nutrition brand successful for over 20 years now.

Phil is the man behind the madness. His systems and processes are the unsung heroes of the company’s success, and he’s going to reveal exactly what secret sauce he used to help the company flourish from the inside out.

Tune in to hear Phil dive into their business model and reveal how they market deep commitment so they attract deeply committed clients right off the bat. If you want to get – and keep – quality clients, you must offer a great product and experience. In this episode, Phil breaks down how to do just that.

In this episode, Phil and I discuss:

Putting the customer’s needs first. Content, product, launch marketing, and reputation. The benefit of social momentum in training programs. Improving the product experience by offering the service first. How suffer and sacrifice fuel commitment and a desire to change. Finding the people you want help and the problem you want to solve.

3:30 – 12:00 - The secret sauce to Precision Nutrition’s success

12:00 – 17:00 - The products, programs, system design, and building trust

17:00 – 24:00 - Marketing deep commitment and what makes a great product

24:00 – 35:00 - Client feedback; understanding why people become and remain clients

35:00 -  41:30 - Product development and the value of a meaningful conversation

41:30 – 45:00 - The key to lasting success