143 - How Emily Lark Moved Through Fear to Sell 120,000 Copies of Her Back Pain Program

Hi there, Healthpreneurs! We’re at it again with another awesome episode of the Healthpreneur Podcast. Today we’ve got the pleasure of talking with Emily Lark, the creator and owner of Back to Life, the complete healthy back system, and owner of a yoga studio.

Emily hasn’t always been savvy about copywriting, marketing, and the online space. But what she did to master those things has made all the difference for her business. She networked with people in the space, self-taught, and studied what was working for others. Instead of allowing fear and self-doubt to cripple her growth, she used them to drive her success.

Tune in to hear how Emily uses fear to propel herself forward in business and how she deals with the doubtful voice in her mind. Chances are that you’ll be able to take away some valuable nuggets of advice to reframe your mindset to get out of your own way, too. 

In this episode, Emily and I discuss:

The transition to online and what she did to learn and succeed. Her information product and how she learned to market it. The reaction to fear as a driving force for success. Failure, negative thoughts, and perfection. Pushing through challenging moments. Failure and success.

3:00 – 9:30 - Emily’s journey from brick and mortar to online and her program

9:30 – 13:00 - Learning how to write copy and market

13:00 – 19:00 - How fear can be leveraged into a good thing that drives progress

19:00 – 25:00 - Combating the doubtful voice in the mind

25:00 – 30:30 - Belief-shattering moments and persistence

30:30 – 36:00 – The Rapid Five