140 - How The Wizard of Oz Can Help Grow Your Business with David White

Welcome to episode 140 of the Healthprener podcast. Today we’re going to discuss friendly marketing with David White. What is “friendly marketing,” you say? Does there exist such a thing? The answer is yes, and there’s no one better than David to break it down for us. 

David hosts a podcast called The Business of Health Show and helps people start successful wellness businesses online. He is going to use The Wizard of Oz as an analogy to illustrate simple and effective friendly marketing that you can use in your business. 

People are often on an emotional journey when they’re trying to get healthy, so the delivery method of your message is key. Like Dorothy, your clients want to get to their desired destination – but they need useful (but incomplete) tools to do so. Click your red slippers and tune in to learn why the information must be incomplete and to get some awesome tips for improving your marketing strategy.  

In this episode, David and I discuss:

His three-part journey to where he is now. Tim Ferriss, Frank Kern, and the best ways to learn new things. The sucky things about unfriendly marketing. Examples of friendly marketing. A tip specifically for wellness experts. How David helps Healthpreneurs.

3:00 – 7:30 - David’s journey and what prompted him to do what he does

7:30 – 11:30 - Influencers and learning in David’s life

11:30 – 21:30 - Marketing when it’s done right: Friendly vs. unfriendly marketing

22:00 – 33:00 - Understanding your audience’s circumstances and addressing them; an analogy

33:00 – 39:00 - What Dorothy needs for her journey so she can get what she wants

39:00 – 49:00 - Why we are the trusted pilot, not the wizard, and how David helps his clients