65 – HUMAN BEHAVIOR: What Fears Are Holding Back Marketing?

Healthcare Rap

English - July 09, 2019 07:10 - 26 minutes - 24.2 MB - ★★★★★ - 14 ratings
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Next Episode: 66 – SEO: Where Is This Rocket Ship Headed?

The more we understand human behavior, the better equipped we become to transform healthcare in a meaningful and effective way. How is fear of the unknown, or fear of change keep us from creating effective growth campaigns? Jared discusses how five common fears affect marketing, quoting from recent books by Seth Godin, Jonah Sachs, and Jeff Gourdji, and more. All that, plus human inertia and separating business risk from clinical risk.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

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