5 - How Do We Help Doctors ... Help Us ... Help Them?

Healthcare Rap

English - May 02, 2018 06:06 - 23 minutes - 21.8 MB - ★★★★★ - 14 ratings
Marketing Business Management healthcare marketing health it health technology healthcare management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 4 - What Are We Marketing in Healthcare?

Next Episode: 6 - Whom Should We Be Targeting With Our Marketing?

It's another party for your eardrums! Marketing and medicine can sometimes find themselves at odds, but rethinking the value of the relationship can turn things around. Why do surgeons who can perform masterful procedures get in front of a video camera and suddenly become a deer in the headlights? Why do we try to market healthcare technology in a vacuum?

Jared and Peter discuss the keys to improving relationships with medical professionals while celebrating their 5th episode and discussing the U.S. Olympic Committee’s recent success with analytics.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.