3 - Do Marketers Really Need Data?

Healthcare Rap

English - April 17, 2018 05:01 - 23 minutes - 21.9 MB - ★★★★★ - 14 ratings
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Previous Episode: 2 - What is the Marketer's Job?

Next Episode: 4 - What Are We Marketing in Healthcare?

Breakin’ it down like they’re clowning around! Jared and Peter discuss how to bite the bullet and get comfortable with analytics. Should we stay focused on old-school metrics like followers and reach, or has marketing data evolved? Take your next steps down the road of making analytics part of your everyday life – it doesn’t have to be scary!

Get comfortable with a little help from Moneyball, the story of former Oakland Athletics general manager Billy Beane, who one day realized that baseball was using the wrong analytics to evaluate talent.

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