Healthcare Insight for Marketers artwork

Johnny Smith of Encompass Health is Disrupting B2B Marketing Strategy

Healthcare Insight for Marketers

English - December 25, 2020 12:00 - 33 minutes
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Previous Episode: Chris Pace of Banner Health on Removing Friction from the Customer Experience
Next Episode: HCA's Head of Digital Strategy Kelly Nye Is at the Epicenter of Evolution in Healthcare Marketing

Johnny Smith was recruited to transform the marketing function for Encompass Health—the largest post-acute care provider in the country with 140 rehabilitation hospitals in 39 states. Discover how his passion for leading by listening — especially to those who "don't drink the marketing Kool-Aid" — and leveraging data is empowering his team, building equity in the brand and driving growth for the organization.
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Johnny Smith was recruited to transform the marketing function for Encompass Health—the largest post-acute care provider in the country with 140 rehabilitation hospitals in 39 states. Discover how his passion for leading by listening — especially to those who "don't drink the marketing Kool-Aid" — and leveraging data is empowering his team, building equity in the brand and driving growth for the organization.

Learn more about your ad choices. Visit megaphone.fm/adchoices