Get Ready for the Context Marketing Revolution
Healthcare Insight for Marketers
English - September 11, 2020 05:01 - 36 minutesMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
As director of market strategy at Salesforce, Mathew Sweezey has a front-row seat to the transformations in consumer behavior and modern technology. He draws on those insights and his experience working with some of the world's largest and most well-respected brands—including AT&T, Dell, UPS, HomeDepot and more—in his new book: The Context Marketing Revolution, published by Harvard Press. Find out why Mathew believes marketers have to change the way we think about our brands and our marketplace to succeed in the post-COVID future.
Show mentions:
The Context Marketing Revolution
Marketing Automation for Dummies
Salesforce State of Marketing Report (6th edition)
Learn more about your ad choices. Visit megaphone.fm/adchoices
As director of market strategy at Salesforce, Mathew Sweezey has a front-row seat to the transformations in consumer behavior and modern technology. He draws on those insights and his experience working with some of the world's largest and most well-respected brands—including AT&T, Dell, UPS, HomeDepot and more—in his new book: The Context Marketing Revolution, published by Harvard Press. Find out why Mathew believes marketers have to change the way we think about our brands and our marketplace to succeed in the post-COVID future.
Show mentions:
The Context Marketing Revolution
Marketing Automation for Dummies
Salesforce State of Marketing Report (6th edition)
Learn more about your ad choices. Visit megaphone.fm/adchoices