Building the #1 Hospital Blog
Healthcare Insight for Marketers
English - August 28, 2020 14:11 - 33 minutesMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Cleveland Clinic sets the pace for content marketing in healthcare, and Amanda Todorovich offers her view from the peak as senior director of digital marketing and health content. In this inaugural episode, you'll find out how she's built an elite team based on the guiding philosophy "How do we beat yesterday?" and why more than 10 million visitors turn to Health Essentials —the #1 hospital blog in America—each month. Among other things you'll learn from our conversation: which channels are driving the most engagement during COVID-19, the blog's top performing piece of content for many years, how the hospital is leveraging TikTok and MUCH more!
Mentions from the show:
Amanda Todorovich on LinkedIn
Amanda Todorovich on Twitter
Health Essentials blog
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Cleveland Clinic sets the pace for content marketing in healthcare, and Amanda Todorovich offers her view from the peak as senior director of digital marketing and health content. In this inaugural episode, you'll find out how she's built an elite team based on the guiding philosophy "How do we beat yesterday?" and why more than 10 million visitors turn to Health Essentials —the #1 hospital blog in America—each month. Among other things you'll learn from our conversation: which channels are driving the most engagement during COVID-19, the blog's top performing piece of content for many years, how the hospital is leveraging TikTok and MUCH more!
Mentions from the show:
Learn more about your ad choices. Visit megaphone.fm/adchoices