#27: Nikki Herzog: Taking a Dive Into the Ketamine Clinic Business Model

Nikki Herzog, Air Force Veteran, CRNA and Founder of the Memphis Ketamine Clinic, speaks with Jason A. Duprat, Entrepreneur, Healtcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast. Nikki discusses how her education empowered her to open her own clinic as a healthcare entrepreneur. She emphasizes the benefits of striving for quality of life as an employee and business owner.

 Episode Highlights: 

Nikki grew up in a small town and says she was always a creative schemer. Who inspired Nikki to become an entrepreneur? What was the process of starting her own practice like? In the first three months of opening her practice, the team treated 21 patients. Nikki saw 18 of them completely turn their lives around. She knew she had to keep going, almost as a moral imperative. What advice would Nikki give others who are starting a private practice? What did she do when peers questioned or criticized her during the startup phase? What are the biggest challenges she’s facing with her business today? Nikki talks about the challenges associated with establishing processes.  What are some of the challenges of building an effective team? How does Nikki approach marketing?  What is her strategy for managing social media? Nikki shares advice for people interested in real estate investing, including considering it as part of a tax strategy.

 3 Key Points:

If you let fear drive every decision, you can’t achieve greatness. One of the goals of entrepreneurship is to create systems and processes that others can follow so you don’t have to be there all the time. Educate yourself when embarking on a new venture because education can mitigate fear.

 Tweetable Quotes:

“I don’t want people who work for me missing quality time with their kids.” – Nikki Herzog “If you’re going to partner with someone, make sure you’re on the same page. Pick someone who has the same desire for great results.” – Nikki Herzog “One of the main benefits of being an entrepreneur is that you have control of your time and you can spend time with your family. You can focus on actually treating your employees the way they should be treated.” – Jason A. Duprat. 

 Resources Mentioned:

Memphis Ketamine Clinic Ketamine Academy Revitalist Knoxville Rich Dad Poor Dad Podcast (Host Robert Kiyosaki) Cash Flow Quadrant  (book) Spark Hire Gusto Payroll Software Ketamine Media Volunteer Odyssey Tax Free Wealth (Book) Neurosource Memphis Ketamine Clinic on Facebook, Twitter, Instagram

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