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S2E4 - How to Organize Your Website Resources
Health Nonprofit Digital Marketing
English - June 09, 2022 10:00 - 12 minutes - 17.5 MB - ★★★★★ - 12 ratingsNon-Profit Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S2E3 - Seven Tips for Writing Helpful Content for Patients
Nonprofit professionals have a lot of responsibilities. One of those is organizing the resources on their website. However, this is usually not their top priority.
A poorly organized site can lead to visitor confusion, frustration, and abandonment. If you want to educate, engage, and turn your visitors into donors, this isn’t what you’re looking for.
In this episode, Spencer shows you how to reorganize your site to encourage patients to browse other pages.
Resources:
Companion article: How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]Service: UX Research & Content Strategy