S2E1 - Five Steps to a Better Patient User Experience

Health Nonprofit Digital Marketing

English - April 21, 2022 10:00 - 9 minutes - 13 MB - ★★★★★ - 12 ratings
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Previous Episode: 024 - Three Reasons Your Site is Confusing

Next Episode: S2E2 - Four SEO Strategies to Boost Patient Resource Traffic

A lot of nonprofits in the health space provide online resources for patients, but it can be tough to figure out how to make your website more user-friendly.

In this episode, Spencer outlines the overall strategy to create a better patient user experience. He examines the problem from the perspective of a new website visitor and the 5-step journey they might take from awareness to engagement with your organization.

Resources:

Companion article: Creating a Better Patient User Experience for Nonprofit Websites [Part 1]Service: UX Research & Content Strategy