021 - Running a One-Person Marketing Department with Melissa McGurgan of Cummings Graduate Institute for Behavioral Health Studies

Health Nonprofit Digital Marketing

English - January 27, 2022 18:23 - 33 minutes - 46.3 MB - ★★★★★ - 12 ratings
Non-Profit Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 020 - Digital Storytelling with Julia Campbell of J Campbell Social Marketing

Next Episode: 022 - Managing Chronic Illness for Young Adults with Dominique Viel of InvisiYouth Charity

Are you a one-person marketing department at your nonprofit? In this episode, Melissa McGurgan shares her tips on being the only marketer in your organization. We discuss how she handled marketing when her school was unaccredited, how a "sprint mindset" helps her get more done, and operating with limited human and financial resources.

Resources:

The American Marketing Association and their Nonprofit and Cause Marketing Virtual Conference Hubspot Academy

Get in touch:

Website: cgi.eduPodcast: Disruptors at Work: An Integrated Care Podcast