Spotlight: SBT GRVL
Head Start
English - April 17, 2023 09:00 - 1 hour - 64.5 MB - ★★★★★ - 15 ratingsRunning Sports endurance events race directors races marketing running triathlon Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Gravel racing has been one of the fastest growing sectors in mass-participation sports over the last decade or so, particularly in the US, where high-profile races like UNBOUND Gravel, Rebecca’s Private Idaho and Belgian Waffle Ride have grown massively in popularity, attracting a broad range of both veteran and newcomer cyclists to the sport.
It’s against this backdrop that in 2019 professional road racer Amy Charity launched her own gravel race around the ski resort town of Steamboat Springs, CO, where she then lived. As Forbes magazine put it, SBT GRVL went on to become a remarkable overnight success, selling out in just 9 minutes in its second year and becoming one of the best gravel racing experiences in the world.
So what has been the secret to the race’s massive success? That’s what we’re here to find out with Amy’s help - and in the process learn a thing or two about the unstoppable sensation that is gravel racing.
In this episode:
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