The Sakita Method
60 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 142 ratingsThe Sakita Method podcast is hosted by Sakita Holley, an award-winning publicist and entrepreneur who gives you direct, unfiltered access to your favorite creatives, entrepreneurs and executives and the methods that have made them successful.
Tune in for business, lifestyle and PR insights designed to help you win at work, in business and everywhere in between.
When talking about this podcast online, use the hashtag #TheSakitaMethod. And follow the host on Instagram/Twitter @MissSuccess.
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Episodes
Ep. 10: Pay Me What You Owe Me - My Negotiation Fails
November 24, 2015 05:11 - 27 minutes - 51 MBWe don't talk enough about money. And we don't talk enough about what happens at the negotiating table, when you're an employee or when you're a business owner. It's easy to make mistakes when you just don't have the knowledge or experience which is why I wanted to share some of my biggest negotiating fails. A lot of people are struggling privately when it comes to negotiating (and leaving a lot of money on the table in the process), so I wanted to be transparent about some major ways that...
Ep. 9: Why Did It End This Way, Patti?
November 23, 2015 17:18 - 18 minutes - 34.7 MBWhen James Wright's review of Patti Labelle's Sweet Potato Pie went viral, it sent the pies flying off the shelves at Walmart. It was a PR gift wrapped in gold and bedazzled in diamonds. Instead of riding that wave, Patti threw it away by saying that the pies were selling out before the video. On this episode, I talk about that crucial mistake, the nature of viral videos and if they can be deliberately created. I also discuss the power of social influence and how to leverage a "viral moment...
Ep. 8: What To Do Before You Give Up
October 29, 2015 19:14 - 10 minutes - 19.1 MBIf you've ever felt like giving up, quitting a job or project or giving in, this episode it for you. Lately, I've been having a lot of conversations with other creatives and entrepreneurs and a common thread seems to be that all of us have reached some sort of breaking point or moment when we're ready to quit projects or our entire business and do something else. In this episode, I share my own story about wanting to give up and explore the ONE thing we should do when those begin to seep i...
Ep. 7: The One Thing You Can Learn From Fake Gurus
October 12, 2015 10:44 - 9 minutes - 17.9 MBFake gurus are the people who wake up on any given day and just decide that they are going to be an expert, coach, consultant or thought leader in a particular space, even when they don't have any actual expertise in that area. You can find fake gurus in your current work place, in your industry and especially on social media. But instead of getting frustrated that they are muddying the waters and making things difficult for people like you, who actually know what you're talking about, you ...
Ep. 6: Do I Need PR?
October 10, 2015 07:13 - 12 minutes - 23.1 MBMost people don't understand what public relations is, but they know they need it. Evidence of this can be found during some of my recent conversations and on Twitter whenever I ask people to submit PR questions and get crickets in return. However, my inbox is consistently inundated with questions about different topics that fall under the PR umbrella. Which led to a recent epiphany: even though people know to bring these questions and issues to a publicist, they weren't able to make the con...
Ep. 5: Should You Pay Influencers For Instagram Posts?
October 08, 2015 09:46 - 12 minutes - 23.4 MBWe live in a world where influence among every day people, bloggers and celebrities is rightfully wielded as a superpower. Every business and brand wants a piece of that influence and to get the attention of their captive audiences, but when does it make sense to pay cold hard cash for it?
Ep. 4: The Permission That You're Waiting For is Not Coming
October 06, 2015 10:31 - 5 minutes - 9.48 MBSitting in traffic at a red light the other day made me think about all of the different automated signals we have in our life that enable us to mindlessly go with the flow and how that expectation then seeps into other areas of our life causing us to wait for some type of signal or green light to move forward. I thought about this in relation to all of the things we say we want to do and accomplish but we never make a move. Why? What are we waiting for? And what if the things that we’re wa...
Ep. 3: Why and Where You Should Blog About Your Business
October 05, 2015 05:04 - 15 minutes - 27.8 MBIf you're not already blogging about your brand or business, you should be. In this episode, Sakita talks about the common excuses entrepreneurs and creatives give for not blogging, the benefits of using blogging to become a thought leader in your industry and the many platform options that exist that make it super easy for you to share your first post today!
Ep. 2: Saying 'No' Without Ruining a Business Relationship
October 02, 2015 07:07 - 6 minutes - 12.5 MBMitch, the founder of Boy Beads, a men's accessory line asked for advice on how to turn down business opportunities and requests that may be beneficial to his business without ruining the business relationship. In this episode, you'll learn to identify the moments or circumstances in your business when you should turn an opportunity down (1:20) and Sakita provides some quick examples of how to respectfully pass on a potentially lucrative deal without completely ruining the relationship (3:03).
Ep. 1: Done is Better Than Perfect
September 28, 2015 08:54 - 8 minutes - 16 MBOn the first episode of the Hashtags + Stilettos podcast, Sakita talks about how to get more done by removing the pressures of perfectionism using two very simple concepts: the 'done is better than perfect' mindset and the 'Power Hour.'