Kim Rivers on Emulating the Whole Foods Retail Model in Cannabis | #HashtagFinance

The Exchange for Entrepreneurs™ Podcast

English - April 22, 2019 19:00 - 26 minutes - 12.2 MB - ★★★★★ - 1 rating
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Previous Episode: Jai Waterman on Building Fair and Compliant Securities Markets with Blockchain | #HashtagFinance

Next Episode: Billy Levy on How Branding and Distribution are the Keys to Defining the Cannabis Opportunity | #HashtagFinance

Trulieve (CSE:TRUL) CEO Kim Rivers joined Grace Pedota during #WeedWeek to discuss the importance of inclusion as a value for the company and it's "Trulievers" (3:00), the lessons learned becoming the first company approved to sell flower in Florida (8:00), and taking their expertise into new, competitive states in the U.S. (12:30). Listen until the end to hear how Trulieve is emulating the Whole Foods retail model, the importance of loyalty programs and data, and her pivot to the Cannabis industry as a recovering lawyer.

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