Billy Levy on How Branding and Distribution are the Keys to Defining the Cannabis Opportunity | #HashtagFinance

The Exchange for Entrepreneurs™ Podcast

English - April 23, 2019 03:00 - 23 minutes - 10.6 MB - ★★★★★ - 1 rating
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Previous Episode: Kim Rivers on Emulating the Whole Foods Retail Model in Cannabis | #HashtagFinance

Next Episode: Chuck Smith on Expanding his House of Brands for Infused Cannabis Products | #Hashtag Finance

Billy Levy, President of SLANG Worldwide (CSE:SLNG) sat down with Barrington Miller during #WeedWeek to share his insights from the pioneering "boot camp" days with Mettrum Health (0:30), how he is defining the cannabis opportunity in terms of consumer branding and distribution (3:30), and the important reasons why SLANG does not operate as a retailer (7:00). Listen until the end to hear how SLANG is applying tried-and-true sales methodologies from "boring" industries and the (somewhat accidental) marketing magic that happened when SLANG's products were advertised in LAX.

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