So I’m a pretty direct person and the only reason being direct is perceived as being bad is because of the potential for the receiver to be offended…right? I tell clients that I’m going to shoot it to them straight and that my intention is to help and encourage them to not take anything personally. Most people get that, but why do I feel like I need to do this spiel? Because honestly most of us DO take things personally. It is impossible for us to not have some level of bias colored by our unique experience, upbringing, culture, and community but nonprofit founders might just be the worst about taking things personally and it’s for good reason. They followed a calling. Their business is their life’s calling and I get that. I actually think being protective and even defensive of your mission is a good thing, but not to the extent that it hurts your mission. Taking things personally or not being able to be objective definitely clouds our ability to make non-emotion, business decisions. So I think it's important for nonprofit founders to strengthen their objectivity muscle and today we’re going to talk about exactly how to do this and why it is so beneficial as a leader of a public good. Get your free webclass at www.forpurposelive.com/secrets