Adam Mussa: Understanding and Growing your Digital Audience

Joining the snack from Australia is Adam Mussa – the founder of Campaignware.

Campaignware is a free platform that helps brands and rights holders by creating highly engaging, digital interactive content that helps them grow their fanbase, gather insights, and activate their sponsors.

They help brands through different creative tools such as quizzes, trivia, polling, surveys, user-generated content, and more – everything at a low cost with no code required.

They’ve helped many brands and sponsors such as the NRL, NBL, Rugby League World Cup, A-League, Western Bulldogs, and many more.

We talked about digital marketing and social media, the fundamentals of understanding an audience, how technology empowers brands and sponsors, the journey and future of digital marketing, and more.

Come snack with us!

Use promo-code HALFTIMESNACKS when you sign-up to Campaignware to get 50% off any of their paid plans for three months!

Link to transcript.

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