Coming up next on the Halftime Snacks is Adam Mitchell.

Adam's the CEO & co-founder at SponsorPulse — a first-of-its-kind sponsorship intelligence tool that makes sponsorship insights accessible to properties, brands, and agencies of all sizes.

The platform serves brands from several industries – from sports to music, entertainment, causes, and more.

You can find the latest most marketable sports properties report here.

We discussed everything from sponsorships, metrics for evaluation, reliability, and accuracy of the data, dangers of making choices purely from data, the latest report on the most marketable sports properties, and so much more.

Come snack with us!

Check out the transcript of this conversation here.

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