E589 - Paul Gowder - How to Cultivate an Engaged Online Community: Insights from PowWows.com Founder

In this episode, I get to speak with Paul Gowder.

Paul is the visionary behind PowWows.com, to explore the journey of building and maintaining a highly engaged online community. From humble beginnings to becoming a cornerstone for Native American culture enthusiasts, Paul shares the pivotal moments and strategies that fueled the growth of PowWows.com over the past 25 years.

Discover the power of community-building, effective email marketing, and meaningful engagement as Paul unpacks the secrets behind PowWows.com's success.

Join us for a fascinating conversation on celebrating and preserving Native American arts and culture in the digital age.

Our Guest
https://www.paulgowder.com/about/

Hacks to take away

Email Communication Strategy: Simplify broadcast emails by using more text and less images. Address recipients directly, speaking to them as individuals rather than a group. Incorporate questions in emails to prompt engagement and personal interaction.

Audience Segmentation: Use responses from audience questions to segment the email list effectively. By understanding the preferences and interests of different segments, tailor email content to specific audience groups for increased engagement.

Email Automation: Implement email automation to deliver personalized content based on audience segments. Develop email sequences that address the specific needs and interests of each segment, enhancing engagement and fostering relationships.

Personalized Engagement: Focus on building personal connections with the audience by responding to individual emails and feedback. Treat each interaction as an opportunity to cultivate a deeper relationship with subscribers, fostering trust and loyalty.

Applying Lessons from Childhood: Reflect on childhood aspirations and interests to inform personal and professional development. Adapt goals and career paths based on evolving passions and experiences, leading to greater fulfillment and success.

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