11 - Whatever You Call It, We Still Want It
The Innovator's Mic
English - June 12, 2015 04:00 - 37 minutes - 33.9 MB - ★★★★★ - 11 ratingsBusiness News Tech News media marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Whether as Employee No. 11 at HubSpot or in her current role as VP of Marketing for Toast, Ellie Mirman has always taken a data-driven approach to marketing. By measuring everything they do, marketers can better communicate results – what Ellie calls the "universal language" across the entire business.
Ellie joins us this week to chat about the differences in marketing for HubSpot and Toast, how she uses agile marketing and "sprints" to align with the goals of the sales department, and what she looks for in resumés when hiring for marketing positions (hint: it involves data).
Follow Ellie on Twitter: @ellieeille
Visit Ellie's personal blog: EllieMirman.com
Follow Manny and Jim on Twitter: @zmveiga and @JW_Young
Follow March Communications on Twitter: @marchpr
Visit the M+PR Nonsense blog: MarchPR.com/blog
Show Notes:
Marketing Smarts: Frank Days on Agile Marketing (MarketingProfs)
The #1 Quality of a Good Marketing Resume (EllieMirman.com)
Subscribe to Hacks and Flacks on iTunes, Stitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!
Whether as Employee No. 11 at HubSpot or in her current role as VP of Marketing for Toast, Ellie Mirman has always taken a data-driven approach to marketing. By measuring everything they do, marketers can better communicate results – what Ellie calls the "universal language" across the entire business.
Ellie joins us this week to chat about the differences in marketing for HubSpot and Toast, how she uses agile marketing and "sprints" to align with the goals of the sales department, and what she looks for in resumés when hiring for marketing positions (hint: it involves data).
Follow Ellie on Twitter: