1 - On Tech Media and Massages
The Innovator's Mic
English - January 15, 2015 21:23 - 50 minutes - 46.2 MB - ★★★★★ - 11 ratingsBusiness News Tech News media marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In the very first episode of Hacks and Flacks, hosts Jim Young and Manny Veiga talk to tech media analyst Sam Whitmore about the friction that may or may not exist between tech companies and the reporters who cover them. They also discuss brand journalism's true potential, debate whether startups really need PR, and offer an out-of-the-box marketing plan for... massage parlors.
Also, March Communication's James Gerber shares takeaways from this year's CES in Las Vegas, and weighs in on the startup PR debate.
Show Notes:
Learn more about Sam Whitmore's Media Survey: mediasurvey.com
Follow Sam on Twitter: @samwhitmore
Follow James on Twitter: @jamesgerber
Visit the PR Nonsense blog: marchpr.com/blog
The show's music is provided by Job Creators. Check them out at jobcreatorsband.com!