Jon Buchan joined us in the studio to talk through how to write cold pitches that work. Jon is in digital business outreach and copywriting and knows a few ways to get the attention of your prospects. After once writing a drunk, cold email that led to countless meetings with big brands, he’s since taught the method (sober) to thousands of customers who find as much success with their pitches now. Standing out is easy when you know how, and Jon’s here to give you a few pointers. Gone are the days of a wasted sales email that gets deleted before it’s opened.