When was the last time you bought something because of how bad they treated you?  Yes, I said because of how "bad" they treated you!  Never, right!?  So, why are there still so many companies believing they can mistreat patrons and still make profits or even worse be confused by how they are perceived in the marketplace.  Well in this episode Dr. Kelly Henry shares with us why Exceptional Customer Service is the New Marketing.  Enjoy!