Why that person didn’t close...and how to use this one unstated fact to give you the upper hand in the sale | Ep 45

The Game w/ Alex Hormozi

English - May 04, 2018 20:00 - 10 minutes - 19.3 MB - ★★★★★ - 196 ratings
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Previous Episode: Ep: 43 WHY WE DONT COPY...AND WHY THIS MAY MAKE YOU MORE MONEY THAN ANYTHING (and give you peace of mind)

Next Episode: Ep: 45 📣📣GOOD NEWS: Why gyms arent going anywhere in the "new economy"...and how if you are doing a $99/mo bootcamp...you're gonna lose.

“You're trying to get them to think about all the things they've done and how much investment they've put into it." Today, Alex (@AlexHormozi) discusses the importance of establishing a gap between the customer's current situation and their desired outcome to close a sale. He emphasizes the advantage of having the customer express interest in the solution offered and provides examples of how to establish a gap in a weight loss or gym membership sales conversation.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:08) - Clarify goals and past efforts to establish gap

(2:56) - Probing reveals marketing limitations for gym owners

(4:59) - Identify reason, leverage during conversation

(7:43) - Highlight unsuccessful attempts to block solutions

(8:47) - Overcome objections, remind of need for a solution

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