Today I am joined by coach, entrepreneur, father to teenage boys and host of the Midlife Male Podcast - Greg Scheinman

One of the things that has become popularised of late is the notion of the "dad bod". Some celebrate as a badge of honour that comes with parent, some endorse it as part of the body acceptance movement but some organisations use it as a marketing ploy. But what about the long term chronic health implications for a generation of men in their prime?

I discuss with Greg

Just how organisations, influencers and those in the public look closely at the kind of lifestyle behaviours we want to rewardHow Greg and I share the experience of having lost a relative to chronic disease and why this shapes how we look at the "dad bod" discussion.Why caring for your body is so much more than just aesthetics and really is a health and longevity issue.How many men want to break out, do better and fall into the trap of life just happening to themThe challenges and skills he uses to bring up boys in a culture where masculinity is under attack from some quarters.

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