Guide for Guides: Social Media Marketing (Part 2/3) with Jaimie Crawford

And we are back - welcome to the second installment of our three part Social Media Marketing Guide for Guides, featuring Jaimie Crawford. 

In Part 1, we started at the beginning, going over some foundational concepts of marketing and brand building, so if you missed that episode, you might want to go back and listen to that one first.

Today, we’ll be diving into more details, especially around that bane of many of our existences, social media. Can’t live with her sometimes, but these days it also seems like you can’t live without her, especially if you're trying to build your business presence and attract new clients online. 

But how much of her do you really have to put up with? What makes a good post? What matters more, reach or engagement? What do those terms even mean? What's the point of it all? Pull on those waders, we're going in deep today!

Here are some links to helpful resources you'll hear about throughout this series:

And before we go - special thanks to our title sponsor, Evans Notch Lodge!